MARKETING PLAN

Building a New League of Pro Football (Evolution football conference)

[Name of the Institute]

Building a New League of Pro Football (Evolution football conference)

Introduction

Introduction Sports and recreation industry is rich in material and is on the verge of growth as many people are now focusing on their fitness. The gradual increase in leisure of people has made them inclined themselves towards better physique. In some developed countries, sports and leisure has not just become a fashion, but considered a lifestyle (Ackerman, 2001). The sports and leisure industry is facing vigorous development because of various benefits including health concerns, fitness and entertainment.

Football in the world today is an important part not only of individuals, countries and their cultures, but also in the financial, political, media which has had a soaring in recent decades, with major players, selections that have been the talk of the global and a league that takes important positions at the American Latino (Chintagunta, 2005). Marketing is no stranger to this situation and plays an important role in the management field and increasing the finances of football clubs, shopping, sale, and loan of players, sponsorship negotiations with multinationals and organizations, logistics etc. Defining our business is to define what the reason for our organization is and what the need of consumers that our service meets is. To do this, then we need to know what the needs are more frequent than meet the players, coaches, professional organizations and clubs when they use our service (Bitje, 2005). Very often the entrepreneurs, agents, professional football clubs amateurs do not have clear what they offer and sell. Clearly, all salespeople know the products they offer to consumers, but not necessarily know who seek consumer of sports in our products or services.

Every marketing plan needs guiding principles. Based on the knowledge gleaned from the target market analysis, entrepreneurs need to position the product accordingly. Product strategies depend on purchases. For example, when one buys a new car, the rational purchase might be a low-cost reliable car such as the Ford Aspire. However, there is an emotional element as well: People want the car to be an extension of your personality (Slater, 2009). Thus, based on your economic means and self-perception, they buy a 1965 Ford Mustang convertible because of the emotional benefits it confers. Within every product space there is room for products at different points along the continuum. An entrepreneur needs to decide where his product fits (or where he would like to position it) as this influences the other aspects of the marketing plan. Determining how to price your product is always difficult.

The two primary approaches are the cost-plus approach and the market-demand approach. We advise entrepreneurs to avoid cost-plus pricing. The cost would include salaries and the payroll tax burden, computers and other assets, the overhead contribution, and so on. Since most entrepreneurs underestimate these costs, in international business planning element of pricing are overlooked majority of times. In the traditional way main emphasis placed on the development of the ...