MARKETING MIX

Marketing Mix

Marketing Mix

Introduction

Marketing, sometimes translated into marketing, is a discipline of management that seeks to determine the offers goods of services or ideas based on attitudes and motivation of consumers, the public or society. In general, it promotes their marketing (or distribution for non-profit activities). It includes a set of methods and means available to an organization to adapt to the public that she is interested, give them satisfaction and enduring repeated if possible. It therefore raises its creative aspect of innovation sources of business growth. Thus all actions of the organization may provide, influence and satisfy consumer needs and adapting its products and its trade policy to the needs identified.

Features of the Product

The product chosen for carrying out the analysis is 'iBangle' will be future version of iPod product and will be positioned as the bracelet iPod that available in the market. It will be equipped with 2GB capacity and different sizes to accommodate customer's wrist. The iBangle features and design as shown below

Marketing Mix

Price

Wide range of variety exists which do vary with each other on the basis of design, technology, color, specifications and model.

Portable computers

Servers

Wi-Fi linked stations

Accessories

iTunes

iPhone

Peripheral products

These products are different from one another and all are up to the latest technology and specifications.

Price

Apple is one of the well-known and premium brands. Competition of Apple with other leading companies is not based on price. Price is not something that actually matters for this company. If generating and providing effective products, prices will automatically rise and will vary from one another depending on the technologies offered by each model (Mccall & Stone, 2004).

Place

Headquarter of Apple Inc is situated in California. Service consultant firms are 24×7 available for all the users in order to provide best service to them with the help of which they can gain maximum outcomes too. Service providers are located worldwide including Middle East, Europe, America and Asia/Pacific. It has around 200 stores providing services to their customers.

Promotion

Promotional packages are offered by Apple Inc in order to gain maximum potential and to make the company effective one too. Along with this 1 year warranty is also added on the entire range of products. Training centers are locates worldwide in order to give assistance to the consumers. Another promotion strategy adopted by Apple Inc is targeting at school/colleges students.

Situation Analysis

Industry Analysis

Usage

Apple Inc. has sold 22.1 million iPods during 2008 holiday season compared to 4580 unit in 2005. The sale of 21.0 million units in Q1 of 2007 also shows 50% higher than Q1 of 2006. This shows steady growth of iPod since 2005. Moreover, it increased about 383% from 2005. This projects strong value of brand position in the customers. Therefore, we strongly believe that iBangle can penetrate the usage trend since this is a variant of iPod (Mills, 2003).

Trends

In 1960, 8-track player was introduced and followed by personal cassette player in 1979 and later with walkman, walk disc player, until MP3 player and MP4 player. The taste and trend of portable music players change tremendously among ...