The concept of the marketing process involves the planning and implementation of concepts or perceptions of ideas, goods and services and pricing, promotion and distribution to create the exchange that is able to achieve the objectives of individuals and institutions. In a contemporary marketing sense, it is a set of integrated activities that guide the organization through which resources for the opportunities are available in the market and are prominent socially and economically. The main purpose of marketing is to reach out the customers in order for the usage of products and services by consumers. ...