MARKETING ASSIGNMENT

Marketing Assignment

Marketing Assignment

Introduction

UK workplaces are diverse, reflecting the diversity of its population. Diversity is commonly interpreted in relation to ethnicity, gender and culture. Diversity also captures the differences and similarities between individuals and group, encompassing race, ethnicity, gender, culture, age sexual orientation, religion, language, socio-economic status, education, family status, physical and mental ability. These demographic variables are related to other important diversity characteristics such as values, attitudes, interaction styles, physical and cognitive abilities and non-work commitments. Within the workplace, these demographic characteristics and employee differences in technical skills, organisational tenure and organisational position impact on individual and organisational performance and productivity. The impact of diversity is both positive and negative.

Discussion

Diversity in the workplace ensures that all members of the workforce are working towards the common goal and mission of the organization. In a diverse workforce race and ethnic origin are an after thought. "our society is diverse and is becoming more so by the day. We are at a critical point in our history because the complex social and environmental issues we face can only be effectively dealt with by acknowledging the diversity in class, values, lifestyle, race, ethnicity, religion, and sexual orientation that make up our cultural mosaic" (Stewart 1995).

It's extremely obvious that women have come a long way as successful professionals. Life in the workplace has become much more diversified as an increased number of women have made their presence felt in many industries and professions. The female task force has expanded with exponential strength, and thus has its dire importance in the professional world. In retrospect, women were put on the backburner in the workplace for many years and it was believed that the only jobs that they could handle were those of teachers or secretaries, but lo and behold, today's woman can not only hold her own in the workplace, but she also has the dual task of raising a family.

The current workforce the United States is reflecting the changing demographics of our nation in many ways. Older Americans, particularly those age 65 and beyond, are remaining in the job market for a variety of reasons including economic necessity, personal choice and as a critical component in our nation's volunteer force. The major issues for keeping a viable place for older workers in today's libraries seem to be addressing concerns about health care costs, investments in training and education, and helping them adjust to changes in organizational structure. "Karl Gustafson was in his mid-50s and had Florida on his mind. But unlike some older workers whose careers are winding down and who see the Sunshine State as a land of golf and early-bird specials, Gustafson headed south to work--not to retire. For him, Florida meant accepting a new challenge as vice president of HR for Baptist Hospital in Coral Gables. Now called Baptist Health South Florida, the organization is the state's largest not-for-profit health care provider, with 8,900 employees" (Grossman 2003). Over the past several years, the ...