Marketing Assignment

Executive Summary

It is an irrefutable fact that a business must consider the various aspects and dynamics of a new market before setting up shop in it. There are a myriad of opportunities that the Indian market offers to foreign investors. For example, the massive size of the market ensures the availability of nearly one and half billion people. This means that the businesses operating in the market have a much greater chance of generating revenues and maximizing profits by establishing a presence in the Indian market. However, the Indian market also has its fair share of drawbacks and it is imperative for Kre8 Group, the subject of this marketing strategy analysis paper, to consider the various factors that could affect the operations, profitability and long-tern sustainability of the business. Therefore, it is essential that Kre8 Group takes in to account all these factors when it is devising the best marketing strategies to increase the prospects of profitability and success in the massive Indian market.

Marketing Strategy

Mission Statement

The primary mission of Kre8 Group is to provide unique and quality financial services to its clients by using a wide spectrum of expert and committed employees and appropriate resources that are able to identify and cater to the unique needs of customers based on the changing economic, environmental, political and technological and social factors. Kre8 group also aims to expand its operations from the United States so that it is able to enjoy a global outreach and build a strong international reputation for providing quality services. All of the human resource at Kre8 firmly believes that the clients are the partners of the business and that they are the reason for the existence of the business in the local as well as international market.

Company Introduction

Kre8 Group, LLC Investment Company was incorporated in 2002 and has its headquarters in Libertyville, Illinois. The primary purpose of the business is to generate revenue by providing high quality of financial services to its clients in the target market. The company deals in a wide range of different products and services such as mutual funds, deposits, loans, security trading and investment, real estate investment, foreign exchange contracts, portfolio management for local and international clients, and brokerage and consulting services. Kre8 Group LLC Investment Company has been able to achieve almost a decade of growth and market leadership with the help of a knowledgeable and experienced corporate management team and a wide range of innovative and well-differentiated products portfolio. By following the mantra of specialization, diversification, balanced credit and risk management, the firm is able to focus more clearly and work more urgently on meeting the needs of its clients and stakeholders. Kre8 Group operates through three major business segments:

Treasury (money market activities and foreign exchange contracts)

Investment (mutual funds Securities trading and investment activities), and

Asset management portfolio investment (including real estate, lending, property rental, brokerage)

After conducting a thorough analysis of its various economic indicators, the United Nations Conference on Trade and Development (UNCTAD) conducted a recent research where India is ...