MARKET ASSESSMENT

Target Market Analysis

Introduction

CRM vendors offer specialized processes and systems that make it possible to quickly connect online customers to live agents (either via voice or text chat) to obtain the assistance needed (Chaffey, 2006). Another option that can be added is the use of a web call-back feature, which allows the customer to ask for a live agent to call the number given i.e. the traditional telephone, is back in play. Some products even include co-browsing, where an agent takes over customer's screen (Chaffey, 2006). This feature is useful to help fill out a firm; to send a URL for additional reference, text, multimedia or software files; to push a web Page to a window displayed on the customer's screen. This paper presents the target market analysis of i-MarketMatch.com, an online CRM vendor with its office in Southern California (Chaffey, 2006).

Target market - is the point of application of marketing, attractive plot mar-ka, where the company focuses its activities to the fullest realization of marketing opportunities. The selection of target markets is one of the key tasks of marketing. The ability to aggregate (mass), differentiation vanny and concentrated (focused) approaches (Chaffey, 2006). In the latter two cases, the procedure carries out market segmentation, selection of target segments and positioning (Chaffey, 2006). Ascertain the attitudes of a target market against campaigns and different media makes it easier to predict the results and come up with the message appropriate to optimize the return on investment. Analyze the consumer behavior of a specific target is very important when deciding on a type of promotion (Chaffey, 2006). In the field of advertising, once you have a specific target market defined and limited, the most effective and efficient is to use targeted media to carry the message to the market. Not knowing the target market, leads to a higher risk of failure in the business, as there is no awareness of the fact that who is to be targeted by the business to earn its sales.

Research Objective

Through proposed method of the research following research objectives could be obtained:

What would be out target market and what amount they can pay for the services?

What is the right time to introduce the services in the market?

How potential market could be reached?

Who are the competitors and what are they offering at what price?

What factors BI should introduce to gain large market share and what should be the unique selling point?

Questionnaire

Do you think that Economics of Text-base Chat is necessary for further understanding?

What would be your target audience to conduct this research?

The implementation of CRM in the finance oriented organization will help to improve your overall structure?

What are the available options for further improvement?

Target audience for this research is the respondents who have enough financial strength to pick any one from the available option, and their age must represent that they mature enough to answer these questions

Target Market Analysis

The primary target market are the real estate agents, independent sales professionals, independent contractors and all small and medium sized ...