MARKET AND SEGMENTATION ANALYSIS

Market and Segmentation Analysis

Table of contents

EXECUTIVE SUMMARY3

INTRODUCTION3

MARKET AND SEGMENT ANALYSIS3

ETHICAL ISSUES4

RECOMMENDATIONS5

Market and Segmentation Analysis

Executive summary

The aim of the business report is to discuss the Australian fast food chain industry as a whole, taking into account all the elements which affect the industry. Australian fast food chain industry to diversify and expand rapidly with increasing number of alternatives and competitors. In order to ensure a thorough analysis of the industry, compare two competing organizations was suggested, in retrospect. We are discussed the key marketing strategies, target markets, market, advertising executions and market position. Once this is done, we are able to offer any different strategy or changes in the company can implement in order to create new opportunities for companies that will inevitably contribute to the company's growth and prosperity in the market.

Introduction

The Fast Food chain industry in Australia is growing. There is considerably a lot of potential in this industry. In order to target a particular market we must first do a market analysis and also a consumer analysis. Our target market is the “Tweens". In order to properly target them we need to research about these potential consumers (Franklin, 2004, pp. 10-15).

Market and Segment Analysis

There can be no question that young children round the world have distinct mind-set, standards and behaviors founded on their exclusive records, heritage and lifestyle. However, there is certain thing that joins all the young children of Texas to Timbuktu - their love of the game. No issue where you are, despite of age or sex, the game is everything. And, a progeny, everything is a game. This encompasses all undertakings of customary sport for example playthings, sport, sports and the like, but furthermore it is the most unforeseen, for example buying, school and travelling to relatives (Littman, 2003, Pp.01-10).

There ...