Target Market Segment For Initial Launch Of The Car

Target Market Segment For Initial Launch Of The Car

Target Market Selection

The target market for the initial launch of the car would be United States of America.

Target Segment Appropriateness

This market is selected for the initial launch of the car because of the fact that this would be luxurious car, coming at a price that people from the upper middle class would also be able to afford. Therefore, in order to be able to successfully launch and sell the car, the US market would be the most suitable for the launch of such a car. ...