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MANAGING THE VALUE CHAIN Managing the Value Chain Managing the Value Chain Grid Technique Analysis for Fireside Tire Co. PART A Grid Coordinates Calculations Sources/Markets Rate/CWT-mile (a) CWT (b) Horizontal Vertical A*B*Horizontal A*B*Vertical Toledo (s1) 2.2 15000 1360 1160 44,880,000 38,280,000 Macomb (s2) 2.43 5000 980 1070 11,907,000 13,000,500 Allentown (s3) 2.52 11000 1840 1150 51,004,800 31,878,000 Totals: 31000 107,791,800 83,158,500 Chattanooga (m1) 7 2700 1350 650 25,515,000 12,285,000 Atlanta (m2) 7 3500 1400 600 34,300,000 14,700,000 Tampa (m3) 7 4300 1570 220 47,257,000 6,622,000 Birmingham (m4) 7 2800 1260 580 24,696,000 11,368,000 Miami (m5) 7 5300 1740 90 64,554,000 3,339,000 Jacksonville (m6) 7 5100 1600 450 57,120,000 16,065,000 Columbia (m7) 7 2200 1600 650 24,640,000 10,010,000 Charlotte (m8) 7 2900 1590 740 32,277,000 15,022,000 Raleigh/Durham (m9) 7 2200 1700 800 26,180,000 12,320,000 Totals: 31000 336,539,000 101,731,000 Coordinates: Horizontal Vertical Numerator 107,791,800 83,158,500 + 336,539,000 101,731,000 444,330,800 184,889,500 Denominator 72870 72870 + 217000 217000 289870 289870 Grid Location: 362436 78668 Question 1) Decision According to the available information, Atlanta is the best location for the distribution centre to serve the southeastern region. You have decisions to make in life. Sometimes, it seems like there are just too many options to choose from. What you might not know is that there is a technique called "grid analysis" that might be able to help you. It is also known as ...
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