MANAGEMENT SIMULATION

Management Simulation

Management Simulation

Introduction

StudentPizza is a locally owned fast food outlet that is positioned as an international franchise through our creative approach to the company's image and detail presentation. StudentPizza provides a combination of excellent food at value pricing, with fun packaging and atmosphere.

In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another. London is now becoming the model metropolis for Europe's new economic boom. With more than 11 million visitors yearly, mainly from neighbouring countries, London's retail sector is the strongest in the region (Cravens, 1991).

Our main priority is to establish one outlet in a crowded mall, preferably in one of prominent shopping malls in London. Later, our effort will be a further development of more retail outlets in the surrounding area.

StudentPizza will entice youngsters to bring their friends and family with our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces.

Please note that all tables are in US Dollars.

Objectives

To revive the presence as a successful local fast food outlet and gain a market share in London's fast food industry.

To make StudentPizza a destination spot for mall-goers.

To expand into a number of outlets by year three, and sell the franchise to neighbouring metropolitan cities

Youthful and fresh surroundings

We will imitate successful establishments, such as Pizza Hut and Domino Pizza, which represent the majority of our core target market, between 15 to 35 years of age. Our store will feature display cooking of our featured Belgian Fries from cutting to frying. Our customers will also be able to read our in-house brochures in regards to all knowledge about Belgian Fries and our featured sauces. Our store will be decorated with fast food setting, such as a bright counter and display menu on the wall.

Quality food

Each store will offer nothing but freshly fried Belgian fries, sandwiches and variety of unique blend sauces, all served with old-fashioned home-style care.

Company Locations and Facilities

StudentPizza locations will range in size from 50 - 70 meter square and will seat from 15 - 25 guests. Our first location will be on the larger end of this range. The location will feature its own originality in merchandise display and other brand building attributes. We will equip the outlet with modern furniture and aim for cleanliness and an open feeling.

The space selection will be chosen based upon the following criteria:

Community size: minimum of 800,000 people within a radius of 8 kilometres.

Tourist destination.

Easy access.

Large percentage of teenagers in the community.

All of these qualities are consistent with StudentPizza' goal of providing a top quality fast food experience. We want "word-of-mouth" to be our best form of marketing, where our customers value our brand as something exciting and cannot wait to tell their friends and neighbours.

Products

We want to focus only on selling fries. Alcoholic drinks will not be sold in our outlet, as StudentPizza promotes a healthy and positive London lifestyle. Instead, we will offer Italian Soda to complement the fries.

In promoting the StudentPizza lifestyle, we will offer various merchandise with our logo and colours, from hats to t-shirts ...