The message that the author has given in the case study is that around few years ago, the term known as strategy was not that good prepared by Managers as compare to present times. In the past, CEO and other Senior Executives only had an objective to formulate and implement the strategy which was prepared by them, but today's Managers not only formulate and implement the strategy, they also constantly monitor the internal and external environment in order to make the changes if it is necessary for the betterment of the company. This ...