Launch of a Product

Launch of a Product

Introduction

Ihsan. Co is a wholly-owned Pakistani company headquartered in Sialkot. Founded in 1957, it started as a small firm contracted to manufacture basketballs, soccer and rugby balls for a multinational company. However, the market this paper tends to target is the market of the Australia. However, the fact needs to be kept in mind that the in 1963, it gained independence and began using its accumulated experience to manufacture and sell basketballs, soccer and rugby balls, Cricket Ball, Cricket Bats and other similar products under the Ihsan. Co brand name. The brand soon gained a national reputation for its durability and, therefore, is the number choice for training use and in schools. The quality of its sports balls is equal to any other top-brand products but was never the official game ball because it had never won any contract to supply sports balls for major national competitions (leagues).

Ihsan. Co is planning to enter into the sports footwear industry and has contracted a South Korean manufacturer of sports footwear. The proposed name of the brand is “Blaze” which will be a top of the range footwear, targeting sports clubs and schools. In the context of the paper we intend to formulate a communication plan for the company identified in the course of the paper. However, it will be done by inculcating the respires of diverse nature, in order to decipher the subject in its true sense. Plus an effective and efficient understanding of the subject is developed.

Competitive Situation

Presently there are numerous footwear companies in Australia. Therefore, Ihsan. Co will not have a monopoly of the market. The survey which was carried out recently showed that the preferred brand of footwear for unspecified sport was Nike followed very closely by Adidas. Other brands mentioned were Reebok, Puma, Converse, Asics and New Balance. The competitors of Ihsan. Co are situated Australia wide and can be bought in leading shoe outlets

Context Analysis

Launch of a new product always demand a lot of homework plus the need to successfully survive in the context of the marker. As per the text of this paper we intend to analyse a launch of a new product by Ihsan co, focusing on the internal as well as the external environment under which Ihsan Co, operates. This is a very important part of setting a plan for your product, in our case it is Ihsan. Co. The nature of the context analysis that we will be focusing on is SWOT Analysis. As the name suggests Strengths, Weaknesses, Opportunities and threats attached to Ihsan. Co. The main objective, behind this move is to take the first step in developing a strategic plan. In order to make Ihsan. Co among the best service providers. Moreover, the fact needs to be kept in mind that the subject identified in the case tends to incorporate a product lifecycle and the competitive advantages of the business. A marketing plan helps make marketing efforts easier for a product ...