PRODUCT LAUNCH PLAN

Product Launch Plan



Product Launch Plan

Introduction

The study is related to launching of product in Mexico and UK. It is important for Jet blue to have complete knowledge about the country which involve country analysis, SWOT analysis and financial information, where it intends to expand its business. This analysis help the organization in facing the possible threats that an organization like Jet blue may possibly face when it enters in the Mexico and UK markets. Moreover, it also provides the awareness about the weaknesses that Jet blue carry when it enters in the Mexico and UK markets.

Mexico Country Analysis

The development of international financial markets has given rise to the perception of country risk (investment grade) and how it is expressed. Therefore, it becomes important to study their evolution, increasingly complex, given the breadth and diversification of Mexican market participants, the forms of negotiation and the instruments, resulting in different concepts relevant to distinguish between circulating around this risk.

Assuming that the country risk analysis of Mexico is a tool in the decision making process, its appreciation is often wrong (Hollensen, 2007). Numerous conceptual confusion surrounding the idea of Mexican country risk as this is a concept that goes beyond the sovereign risk or political risk, although sometimes used as interchangeable terms, but they are not true.

This risk is associated, in general, a presentation to a potential loss on a loan made outside the borders, caused by events of Mexico, events that are, at least to some extent under the control of Mexican government, but definitely not under the control of Jet Blue.

This idea immediately highlights some points. First, the definition only refers to loans made ??outside the borders, the risk of borrowing in the Mexico and local currency are excluded. Second, all loans within Mexico if performed by government; Jet Blue may possibly exposed to country risk (Hamel and Prahalad, 2008). Therefore, it is a broader concept than sovereign risk, which is the risk of lending only to the government of a sovereign nation.

Third, only those events that are, at least to some extent under the Mexican government control can lead to the realization of Jet Blue country risk. For example, a bankruptcy default country risk may be considered if bankruptcy is the result of mismanagement of the economy by the government, would be considered to be at risk if bankruptcy is the result of mismanagement of the Jet Blue.

A final point of interest is referred to natural disasters. If these are unused, cannot be considered as risks in the Mexico. But if past experience in Mexico shows that have a tendency to recur periodically, such as typhoons or hurricanes in some countries, then the government can make some preparations for such contingencies in order to minimize its harmful effects. Therefore, Jet Blue should consider all the aspect while entering in Mexico.

Economic Indicators

Indicators

Units

2004

2005

2006

2007

2008

2009

GDP, Constant 2000 Prices, US Dollars

US Dollars (Millions)

672521.95

693399.54

727250.17

750933.12

761947.66

707849.38

GDP per capita

US Dollars

6407.44

6529.01

6768.3

6908.25

6929.61

6364.88

Inflation

Percentage

4.69

3.99

3.63

3.97

5.2

5.3

Balance of Trade (Total Exports - Total Imports)

US Dollars ...