Job Satisfaction and Motivation in Relationship with Organisational Environment in Apple Company

ACKNOWLEDGEMENT

I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as well as guidance they provided without which I would have never been able to do this research.

DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

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ABSTRACT

In this study we try to explore the concept of job satisfaction and motivation in a holistic context. The main focus of the research is on Apple Inc. and its relation with job satisfaction and motivation. The researcher used mixed research and the following research questions were addressed. What is the organizational culture of apple? How apple can motivate its employee? How organizational cultures affect employees? What is the job satisfaction level of employees? The researcher surveyed and reached to meaningful conclusion that Apple Inc. has a vast culture and the job satisfaction level at Apple Inc. is high. The culture of a Apple is greatly influenced by two factors. First one is the personality of the Steve and then, the challenges that the company faced in its infancy - and how she overcomes them. These two factors shaped the culture of the company, creating its strengths and its opportunities. Although all the members of the organization follow have same strategies and mission which have been communicated to them from the top level but individual worker may have own short term or long term goal. Here one thing is important and that is the organizational goals and missions must be aligned with the individual goals. The top management decides the organizational goals and then these goals are communicated to middle level and supervisor level. Keeping in view the organizational level goals, the middle and first line managers make their own department specific goals with the help of lower staff.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 01: INTRODUCTION1

1.1Background of the Study1

1.2Importance of the Study2

1.3Objectives of the Study2

1.4Research Question2

CHAPTER 02: LITERATURE REVIEW4

2.1Job Satisfaction and Motivation5

2.1.1Job satisfaction5

2.2.1Perspectives and Definitions5

2.3.1Theoretical Framework6

2.4.1Theoretical and Empirical Studies7

2.5.1Motivation10

2.2Definition of organization culture15

2.2.1Value15

2.2.2Beliefs16

2.2.3Buckingham and Coffman's Non-conventional View of the Organization18

2.2.4Organizational Culture & Its Importance19

2.3Dimensions of organizational culture21

2.3.1Types of Organizational Culture22

2.3.2Organization type and gender22

2.3.3Hierarchal Level23

2.3.4Job Characteristics and Demographics24

2.4Traditional and Contemporary Views on job satisfaction and motivation25

2.4.1Traditional views25

2.4.2Contemporary Views25

2.5Process Theories of Job Satisfaction and Motivation26

2.5.1Equity Theory26

2.5.2Expectancy Theory27

CHAPTER 03: METHODOLOGY28

3.1Mixed Research28

3.2Classification of research methods28

3.2.1Multi-method studies29

3.2.2Mixed method studies29

3.2.3Steps in mixed methodology29

3.3Research Design30

3.4Literature Search31

3.5Data collection31

3.6Data analysis31

3.7Ethical Considerations31

CHAPTER 04: DISCUSSION33

4.1Introduction33

4.2Vision33

4.3Organizational Culture at Apple Inc.34

4.4Organizational Structure35

4.5Units35

4.6Communication36

4.7Hierarchy36

4.8Apple Norms/Rules37

4.9Leadership38

4.10Diversity38

4.11Employee Motivational analysis of Apple computer39

4.12Job Satisfaction41

4.13Questionnaire Analysis42

CHAPTER 05: CONCLUSION61

5.1Recommendations62

REFERENCES66

APPENDICES75

CHAPTER 01: INTRODUCTION

The American multinational corporation which markets and design computers and its software is Apple Inc. It was established in the year 1976 in Cupertino California. Though Apple Inc. designs many kinds of computers hardware accessories but the ...