ITALIA PIZZA BUSINESS PLAN

ITALIA Pizza Business Plan

Executive Summary

Italia is a locally-owned pizza outlet that will be positioned as a unique blend of fast-food restaurant joint using the company's creative approach of reflecting the company's image and detail presentation. Italia will provide a mishmash of excellent food, distinctive price package, a vibrant culture within elegant surroundings. In today's highly competitive environment, the company's main priority is to establish one outlet in a strategic location of Cambridge. Later, effort will be initiated towards further development of more outlets in neighboring cities and eventually outside of UK.

Table of Content

Introduction5

Objectives5

Mission5

Keys to Success6

Development & Status6

Business Location and Facilities8

Products/Services9

Product Description / Competitive Comparison9

Future Offerings10

Value Meal10

Private Parties11

Operations11

Employee Management11

Employees Motivation and Productive13

Empowerment and Teamwork14

Organisational Ethics15

Performance Management16

Risk Management17

Industry / Market Analysis17

Food Service Industry (Restaurants & Fast-Food)18

Fast-Food Scene18

The Restaurant Scene19

Target Market / Market Location & Customers20

The Competition23

Competitive Strategy23

Marketing Plan & Sales Strategy24

Market Penetration24

Marketing Strategy24

Monitoring the promotional plan26

Marketing Effort27

Marketing Mix27

Relationship Marketing28

Customer Value29

Employees as value creating assets29

Suppliers as assets30

Financial Data & Projections30

Financial Objectives / Sales Forecast30

Expense Forecast31

SWOT Analysis32

Managing Finance33

Break-even Analysis33

Projected Profit and Loss34

Projected Cash Flow35

Projected Balance Sheet36

Business Ratios37

References39

ITALIA Pizza Business Plan

Introduction

Company Description

“Italia,” operated under Cambridge Foods Inc., is a single unit, medium-size bistro dishing out mouth-watering and extremely delicious pizza, served in fine-dining ambiance.

Objectives

Goals of the business are:

Establish a compelling presence as a successful local pizza outlet and obtain significant market share in Cambridge' (and eventually, the entire UK) pizza restaurant industry

Make Italia a favorite destination spot for tourists, preferred “leisure sanctuary” for young professionals, choice eating joint of expatriates and city locals

Expand into a string of outlets by the year 2010 and sell the franchise to neighboring metropolitan cities

Mission

Italia endeavors to become UK's most successful pizza outlet, starting with one small but cozy dining outlet located within the nucleus of Cambridge, heavy traffic and major commercial establishments as a “market tester.” It will strive to be a leader in the local fast food brand in the marketplace. Its focus will be to serve high-quality pizza at great value and provide customers the total experience of fine dining and an elegant lifestyle amidst the hubbub of city life.

Keys to Success

To succeed in this business, founding owners must:

Produce a distinctive, pioneering and delightful menu that will differentiate the restaurant from the rest of the competition

Control costs at all times, in all spheres and execute a conservative yet non-traditional approach to growth policy. Though people in management will provide adequate funding to open more than one outlet, the group also seeks to be on the safe side of the business

Keep customers happy and satisfied with all of its product and service categories, from food to customer-staff relationships

Carry out excellent alliance with suppliers and competitors

Promote good values of company culture and business philosophy

Development & Status

The company was incorporated in August of 2008; founders are ABC (who functions as the company President) and XYZ (Vice President and Chief Financial Officer). An appropriate location for its first bistro was found last January of the current year and lease negotiations are in ...