PIZZA PROJECT ASSIGNMENT

Pizza Project Assignment

Pizza Project Assignment

Constraints and Assumptions

Introduction to the Pizza Shop

This will be a pizza shop offering pizza's of all types an option of thin crust and thick crust. We will specialize in urgent and convenient delivery deals. Online and telephone orders will be easily accessible fee delivery orders will be entertained within an area of 10 Km all around. The shop color coding and will be a combination of yellow and red.

The new generation of Britain has no better ally then fast food. With increased modernisation and emphasis on time conservation, fast food is becoming more of a necessity than a trend.To give percentages to the number of people who go to fast food restaurants would be nothing but silly as fast food has established its roots in our country as no other trend has ever done and now we are the flag holders for this genre of food. Pizzas are a major part of most of the fast food chains and are amongst the country's most selling food item. Many restaurants serve pizzas as a side-dish or a specialty, but there are few who take pride in making nothing else but pizzas as their prime dish.

Team strategy

This paper presents a business plan for opening a pizza delivery centre right at the heart of Cambridge, London, United Kingdom. The name chosen for the outlet in this paper is “Party Pizza”. As per the given information, we have a total equity capital of £40,000 only..

About the Restaurant

Party Pizza is a new player in the restaurant industry.  The restaurant is in a comfortable, familiar, small town that has a strong need for additional dining options.  Bolstered by the need for more choices in family-oriented dining experiences, combined with the option for home-delivery, the restaurant is positioned to take advantage of the market need and serve the families at Cambridge, London.

The Cambridge population has rapidly grown over the last decade or so with new subdivisions and young families moving to the area.  It is Party Pizza's strategy to exploit the first-mover opportunity and establish itself as the preferred pizza provider to the area. 

Mission

Party Pizza creates a friendly and pleasant atmosphere for customers in a well-designed and productive environment in which people can work happily. We are sensitive to the look and taste of good pizza as well as to high-quality ingredients. We look to provide the best possible value to our customers who desire great tasting pizza and to provide customers with the satisfaction of receiving a great value, both tangibly and intangibly.

We will also create and nurture a healthy, creative, respectful, and fun working environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the product we produce.

Keys to Success

The keys to success for Party Pizza at Cambridge are:

1. Delivering the customer value proposition

2. Marketing: promoting a new company, product, and delivery channels to middle-income families living in Cambridge, London.

3. Product quality and consistency ...