IT - TECHNOLOGY SOLUTIONS

IT - Technology Solutions

Table of Content

Criteria one: Organization and demographic information1

Criteria two: Club's Goals1

Marketing of the Club IT2

Advertising and Promotions2

Grand Opening2

Events marketing3

B2B Marketing3

Word of mouth4

Website Development4

Criteria three: Training5

Criteria Four: Assessment6

Criteria Five: The Budget6

Criteria Six: Evaluation7

Criteria Seven: Inventory8

Recommendation8

References9

IT - Technology Solutions

Criteria one: Organization and demographic information

Club IT is mainly owned by two girls, Lisa and Ruben, who were the business students and collected the whole idea to run the business of their interest. Club IT, a tall ceiling with powerful lighting system installed. Company is based totally on IT infrastructure; providing the best e-commerce facilities for convenience and full enjoyment to their customers.

Night clubs are considered as the life of the city. The target market of these clubs is usually the people who want life and enjoyment. Mostly people they focus are young adult, single professionals, business travelers, tourist, college students and everyone who loves music, dance and drinking. If Club IT wants to give the competitive edge to the competitor, it should go for attracting multiple target market rather focusing on one or two (Cheverton, 2004).

Criteria two: Club's Goals

The goal is clear as the Club IT want to retain most of the customer in order to be number one in the marker. For this goal, company focus in the strategy of retaining customer through the IT facilities, which would give the edge to the competitor as they are Club IT is the only company utilizing the information technology more efficiently. The reason that mostly customers retained is the business man or a guy from elite class using the updated version of software and application. This factor is helping the Club IT in the best way. Club IT adopted the edge by using the IT also by upgrading their equipments and software and keep taking the professional advises in order to remain on their goal and easily focus on customer retention. For the completion of their goal, club need different strategies implanted at the same time in order to cope up with the current situation (Rainer & Turban, 2009).

Marketing of the Club IT

The lifeblood of any night club business is marketing. Business promotion is an integral component for business development. To target customers, it is essential to market the night club with appropriate strategies that not only create awareness about the club, but also result in offering services better than competitors. Marketing would enable increasing the public awareness about the club; targeting new customer and retaining former customer (Shimp, 2008). Here, are some common strategies used by night club's owner.

Advertising and Promotions

Advertising is a common way used by Nightclub owner in order to promote their business. Radio could be the best tools used for promoting the nightclubs, beside these the local papers are helping these clubs a lot in their promotions. Its better, if the college students are the main customers of the club, then Club IT should distribute leaf in the college for our promotion, if allowed. Other promotion mean may include brochures and flyers, for ...