INTERNATIONAL HOTEL GROUP (IHP)

International Hotel Group (IHP)



International Hotel Group (IHP)

Introduction

InterContinental Hotels Group is a multinational hotel group based in the UK whose operations include several hotel brands. Headquartered is in Denham, near London. Until 2005, IHG also held in its portfolio companies of the UK's soft drinks Britvic.

This particular report aims at describing the aims of IHG, as they distribute the majority of hotel ownership to franchise partners in order to give clear focus on the corporate strategy.

Overview

The hotel group company aims to create the great hotels guests love. They have built more guest rooms as compared to other hotels all over the world. And it is more than 690,000 rooms in over 450,000 hotels nearly in more than 100 countries of the world. IHG operates about seven hotel brands that are: hotel indigo, holiday inn express, candlewood suites, InterContinental, and Staybridge Suites. Whatever the client travel needs, from luxury to friendly family through extended stays and more, they are sure to find the hotel of their dreams in the IHG family of brands. They have also planned to open up their business in Russia in order to expand their business more effectively (Potter, 2004, pp. 6-8).

Their Goal

International Hotel group (IHG), wants to expand by creating the brand in such a level that they become customers first choice and preference.

Their Strategy

Their strategy is to develop such a market for their hotel business where their main focus should be placed on bigger segments and markets where scale really matters. As a lifestyle brand, IHG is a detailed service model, led to the wishes of the guests with a style of consciousness when seeking travel experience and quality very clear, mundane functionality. The company works to focus on designing such an environment where they can provide a super service in a unique and relaxed atmosphere. International Hotel Group (IHG) is involved in a branding strategy on three pillars, the proposed design is open, inviting design and colon palette reflects the attitudes and personalities of your guests, while guests wake up in the culture of first service.

IHG's Operating System

The operating system of IHG drives towards demanding for their brands. This actually includes the marketing and advertising campaigns, they have 12 global call centers, 12 local language websites and their global sloes team are more than 18,000 professionals,. They have a Priority Club Rewards which is the leading loyalty scheme with over 65million members and the biggest advantage that IHG's global hotel scale and distribution that brings brand awareness. Their major focus is on the market that is greater and can expand their scale that counts to ensure that IHG group concentrate on the recourses and the opportunities that can provide better and greater profit to their business.

Our portfolio

The portfolio of IHG deals with great brand in the best emerging and developed markets; they are using their people, size, expertise and scale to realize that their vision for becoming the number one greatest company can be ...