INTERNATIONAL AND STRATEGIC MARKETING

International and Strategic Marketing

INTERNATIONAL MARKETING STRATEGY

International Marketing involves a modification in the way of thinking, which is thinking not only about the local customer needs, but also about the international customers and then creating the appropriate products to satisfy them. The approach of manufacturing a product first and then attempting to look for customers is an obsolete approach that is no more implemented as it does not yield profitable results (Doyle, 2000, pp 81-99).

In addition, there are many competitors offering similar products, which reduce the probability that the customer would select a specific organization's product. Thus, the need for strategic marketing, also called marketing strategies, arises. Strategic marketing is essential as it allows a manager to make decisions that prove effective in formulating and implementing marketing strategies (Lambkin, 2008, pp.127-40).

The target segment must be decided and studied before attempting to market a product. If market is divided into different portions or segments as per different demographics, it is easier to target the customers as per their differentiate requirements.

The marketing manager of the organization must be clear in determining not only about “What” needs to be entertained but also “Whose” needs to be served. Different group of customers have different needs and wants, thus, require different type of products.

HTC - Marketing Analysis

The success of HTC is contributed by its performance and functionality of the target market in which it is offered. HTC is a palm-sized, electronic tool mainly developed as alternate for big size music players but now days, technically advance HTCs are used for telecommunication purposes also. Dissimilar to conventional Walkman or handy CD-player, the HTC is competent of storing a huge amount of songs and it can operate for a long time on a single battery charge. Other features of HTCs are games, alarm clocks, calendars, and software to show digital snaps(Gronroos, 2004, pp.9-22).

Basic marketing analysis portrays that the demand for HTC gadgets is high in the sub-continent region. A major chunk of the population comprises of the youth in the India and Pakistan region, which makes the major customer age-group for HTC gadgets. Apart from that, there are other related Increasing industrial globalization also increases the pressure of substitutes because it increases the geographical area where they can come. Finally, the effect of globalization on the industrial power of suppliers and buyers can be positive in some cases and positive in others. (Gummesson, 2002, pp 113-121)

HTC - Marketing Strategy

International marketing strategy is to segment the market after, choose two or a few market segments as a target market, the implementation of specialized production and sales. HTC has carefully segmented its market, which is the reason behind its success in entering the market of India and Pakistan (Doyle, 2000, pp 81-99). In individual small market advantage, increase market share. With this strategy are the target market deeper understanding, which is most of the small and medium enterprises should adopt the strategy. With concentrated markets strategy, to concentrate a superior force, is conducive ...