INNOVATION PROPOSAL

Innovation proposal

Innovation proposal

Introduction

When business people talk about new business opportunities, they typically have in mind the possibility of developing new businesses. New market niches and there were filled immediately. The source or the truth about the opportunities to start a business or a new project based on demand and not supply. If this is based on supply, while those with much money will offer things that people feel they need to be well and happy. Thus, the rich and those in power continue to dominate 95% of the population without realizing it. If this is how you want to live, then continue until you experience something uncomfortable (Bridge, 2003, 123).

Travel ranks as premier class of on-line transactions by U.S. buyers. According to a survey we found there are more than 33,000 travel bureaus, extending from one-person stores to monster American Express, and 270 of them are online. As, we know that today's population is going online so it is very important and good business opportunity to launch a travel agency. Another study stated that, by 2012, there will be only 200 sites are effectively working out of which Expedia.com, Travelocity and Priceline.com will lead the market.

This paper talks about require for comparable differentiation inside travel commerce and targeting, segmenting and positioning of travel commerce business. We understand how Internet has affected travel commerce comparable natural environment, paper compares business to buyer schemes engaged by its leading players. The evaluation hunts for to response inquiry as to why location differentiation is important (Stutley, 2002, 7).Demand Determinants

The demand determinants to this commerce are (Timmons, 2006):

Changes to general household and worldwide financial situation; and other components that conventionally sway business and vacation travel. This encompasses components influencing travel to and inside U.K., in specific, components influencing individuals or nationalities that have the high propensity to travel on bundle tours.

Domestic and International Markets

Domestic and International Markets Exports

The trade items grade is none

The trade items tendency is steady

Domestic and International Markets Imports

The trade grade is none

The trade tendency is steady

Exports and trades are not applicable in travel agency and bureau industry.

Basis of Competition

The cornerstone of affray in this commerce arrives from the number of localities including:

Destinations suggested to customers.

Quality of services and hospitality in all localities of operation.

Facilities suggested to customers.

Price.

Marketing Objectives

Following will be our marketing objectives:

Maintain affirmative, stable development each quarter.

Experience the development in new clients who are turned into long-run customers.

To be identified as outstanding high-end challenging excursion journey provider.

Financial Objectives

Following will be our financial objectives:

A twice digit development rate for each ensuing year.

A decrease of repaired overhead through well controlled growth.

Continue to decline variable charges affiliated with output of trips.

We are targeting these exceptional populations for some reasons:

This segment up until now has been underserved.

This market segment conventionally expends the equitable allowance of cash on excursion trips.

This target segment appears to be eager to yield the premium for the top-shelf excursion.

Positioning

Our new travel agency will promote/position itself as the differentiated provider of luxury challenging excursion travel, and will cost themselves accordingly inside ...