INFORMATION SYSTEMS DEVELOPMENT AND ANALYSIS

Information Systems Development and Analysis



Executive Summary

The design of the information system of TV Action requires an analysis and design of the data which constitute the crossing of any application implementing a management system of relational database such as Microsoft Access DBMS. French Merise method of analysis and design specific for the computerization of information systems is adopted under this paper in order to implement the information system in TV Action. Based on the entity association model, this method is a simple, efficient and widely used among developers of systems information, but here we limit ourselves to the management of some of data from this system.

Information Systems Development and Analysis

Introduction

TV Action provides the services of interactive TV (iTV) to the market places all over the world. It offers an incorporated set of services range from strategic consultancy through creative design to technology and implementation. Its head office is located in Mumbai, INDIA (which was formerly known as Bombay) which also looks after the Pacific Asia territories. The offices of International branch are located in Stockholm (which is responsible for Europe), Cape Town (responsible for Africa and the Middle East), and Los Angeles (responsible for the Americas). Customer organizations fall into 3 broad groupings: - Broadcasters such as national TV providers and satellite TV channel companies;

- “platform operators” such as cable and satellite infrastructure operators; and

- TV production companies who wish to build TV programmes with interactive TV content for sale to broadcasters.

The market of the Interactive TV is growing vastly whether measured in terms of the take up by customers, the range of interactive facilities offered, or the enabling technologies deployed. On the other hand, there has been a recent dip in sales volumes, although this is seen as temporary.

Business Position at TV Action

The mission of TV Action's is “To amaze our customers through our expert delivery of high-tech, imaginative services that surpass their needs”. Specific themes in the mission statement are:

- The focus on the customer needs, and the desire to go further than they expect in meeting them; and

- A focus on imaginative exploitation of the enabling technologies in order to keep clear of the competition.

To achieve these objectives, it was necessary to constantly rethink, reorganize especially modernize working methods in order to improve the quality of services rendered. However, the fact remains that the existing system to the TV Action recorded an annual growth of certain departments however, it lack of specialized personnel, which leads to the appearance of many problems including:

- The delay in performing certain operations due to the multiplication of the tasks;

- The over-use of specialized personnel for the tasks subsidiary, which hinders the Selective Dissemination of Information (SDI). In order to address these shortcomings of operation, it is important to configure and implement an IT solution whose strengths are seen at:

- Improvement of the internal workings of the company by reorganization of some of the operations of the company, which will reduce the duration ...