How are Apple and non-Apple consumers aged between 20-30 affected by Steve Jobs' death and what is the affect of his death on the brand's future identity?

(Research Proposal)

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ACKNOWLEDGEMENTS

My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. I am also deeply indebted to the authors who have shared my interest and preceded me. Their works provided me with a host of information to learn from and build upon, also served as examples to emulate.

DECLARATION

I, (your name), would like to declare that all the contents written in this research are my personal efforts and I have not taken any external help from any outside body to complete this research. Moreover, this research has not previously been submitted at any academic level, examination or institute. Furthermore, this research represents my personal views and opinions, and they do not necessarily reflect the viewpoint of my university.

TABLE OF CONTENTS

ACKNOWLEDGEMENTSii

DECLARATIONiii

CHAPTER 1: INTRODUCTION1

Background to the Study1

Aims and Objectives2

Significance of the Study2

CHAPTER 2: LITERATURE REVIEW3

Impact of Steve Job's Death on People between 20-30 years4

CHAPTER 3: METHODOLOGY7

REFERENCES8

CHAPTER 1: INTRODUCTION

Background to the Study

Steve Jobs was one of the most influential leaders in the history of technology. With the changing world, Steve Jobs was a man who moved with the pace of the changing environment. He was the one who has made Apple Incorporation what it is today. He is the pioneer in the field of technology, and it is due to him that technology has changed so much. Steve Jobs has been a great leader in the field of technology which has helped him to ensure that people stay abreast with the latest technological innovations. He revolutionized the personal computers and made sure that the features of the personal computers are in favour of the people who are using it (Wren, 1995, pp. 99).

The leadership of Steve Jobs was the main reason behind the success of Apple. People who worked at Apple said that Steve Jobs was one of the greatest leaders they had ever witnessed. Steve Jobs was a drop out, and still is one of the greatest leaders in the history of the world. People who are associated with the company or with Steve Jobs know that he was a highly skilled person. Jobs' leadership style was one of the most prominent which helped him to achieve success. When he dropped out from the university due to a calligraphy course, he continued studying auditing. He slept on the floor of his friends' rooms and returned bottles of Coke for food. He made sure that he did not stop studying. (Zakaria 2011)

The death of Steve Jobs is undoubtedly one of the greatest losses to the world of technology, and an even bigger loss to Apple Inc. He was a great organizational leader as he continued to represent the face of Apple, ...