HEALTH CAMPAIGN PLAN

Health Campaign Plan

Health Campaign Plan

Summary of part 1

Health insurance often seems confusing and can be difficult to navigate for even the most knowledgeable consumer. It is one of the most talked about topics in political elections and has received considerable media attention because of the rules and restrictions placed on people who have insurance and the plight of the growing numbers of uninsured Americans.

Insurance companies offer different health insurance plans, each of which maximizes benefit or minimizes cost to the enrollee. Often, this means that plans that are the most financially appealing to the consumer because they cost less in premiums will have greater restrictions when the insurance is used and health care is sought(Sales, 2000). Health maintenance organizations (HMOs), preferred provider organizations (PPO), and point-of-service plans (POS) are plans that cost less in premium dollars than traditional, more expensive health insurance plans, but they also have more restrictions and guidelines that the consumer must follow in order for their care to be paid for by the insurance plan. The rules and guidelines of these types of insurance plans are often the basis of many complaints about health insurance today (Peattie , 2003). It seems that in theory, health care is easily accessed and less costly with these types of health insurance plans; however, in practice, people find the rules and restrictions difficult to manage and to navigate.

Target Audience

The objective is to review the evidence for the effectiveness of health communication campaigns to inform future nutrition campaigns. Building from our foundation in art, science and technology, HWI customizes every client engagement based on the target population's health risks and behavioral profile. With strong roots in health education and communications, we specialize in the design and execution of tailored health management solutions that can be offered to participants in a variety of forms, including onsite workshops and multi-session programs, interactive mail and Web programs, and social marketing campaigns(Hoffman, 2000). The Campaign will be targeted to health care consumers (patients) across Georgia (in both rural and metropolitan areas and diverse patient groups). Different strategies will be used to reach the different segments of this population.

Target Population's incidence, prevalence & Mortality Difference

Most cancers occur with the same characteristic pattern of incidence. The simplicity of this pattern is in contrast to the perceived complexity of carcinogenesis. Therefore, age-onset statistics represent a tempting set of data and have provoked many bold but often misguided conclusions concerning the physiopathological mechanisms of cancer(Hadley, 2002).

After a steady increase of invasive breast cancer cases in Spanish women during the 1980s and 1990s, incidence rates abruptly declined starting in 2001—a trend most likely explained by a period effect linked to screening saturation, according to a new study published online October 26 in the . Marina Pollán, M.D., Ph.D., of the Centro Nacional de Epidemiología, Instituto de Salud Carlos III in Madrid, and colleagues identified invasive breast cancer cases from population-based cancer registries in Spain that had at least 10 years of uninterrupted registration over the period 1980(Haas, ...