GUCCI

Strategic Management-Gucci



Strategic Management-Gucci

Introduction

Gucci Gucci or House is a brand of origin Italian , founded by Guccio Gucci ( in 1881 - one thousand nine hundred fifty-three ) in Florence in 1921 . The majority shareholder of the Italian company is the holding French PPR . Like other big brands, Gucci House began with the parts manufacturing leather made ??by artisan family . Nearly bankrupt, the artistic director of the Italian brand and the entire group Yves Saint Laurent was delivered to Tom Ford , who assigned it a new look, young and chic, popularizing the brand worldwide. Probably due to internal conflicts, Tom Ford withdrew from Gucci in 2005 and assumed a brand itself. Gucci generated $ 7.7 billion in revenue worldwide in 2007 according to BusinessWeek magazine and recofirmed-46th position last year in the magazine's annual "Top 100 Brands" chart. For this reason Gucci is the second biggest selling fashion brand after Louis Vuitton . The most important is that Gucci is world record sales in Italy. Gucci operates about 425 stores worldwide and also sells its products through franchisees and upscale shops. Today the brand Gucci, and acclaimed by many, part of the main events of fashion the world .

Strategic Information system

In today's market, the information has appeared as a means of driving competition in the business world. Many enterprises are using information systems to successfully assess their business objectives and needs. The role of Information technology in the business world has broadened its horizon from simple calculations to managing the whole work of the business. The need for a strategic information network is very essential for Gucci as they have to maintain their brand image and name. The wide range of products, their manufacturing, their quality, their distribution and then their marketing. All these activities have to be performed while maintaining the image and name of the brand that Gucci is itself (Cerrutim,2005, pp. 9). The people expect a lot of things when they are making the purchase from the Gucci store. To make sure that the expectations of the people are met accordingly it is very important that a proper information system is present which can manage the whole activities of the company.

That is why Gucci has designed an information system that helps them manage their business activities that start from procurement to manufacturing and then to marketing to purchasing and then the post purchase behavior of the customer around the world. This helps them keep track of various activities that are taking place in the company. They help them in managing their customer relationship, procurement processes, human resource performances and many other activities are controlled through the information system.

Gucci use information system in three ways that are; operational systems, strategic systems and financial systems. Gucci mostly use financial systems and operational systems because they often create strategic system for the company. In financial systems basic computerization works are done like accounting, financing and budgeting. The operational systems help the organization in controlling the details of ...