Greggs Plc: Strategy Models and Concepts

Greggs Plc: Strategy Models and Concepts

Tasks 1: Current Strategy of Greggs Plc

One of the most important and useful features of marketing is to plan, with some guarantee of success, the future of our company, for it based on responses to offer to market demands, we have already said that the environment in which we position ourselves constantly changing and evolving, the success of our company depends largely on our ability to adapt and anticipate these changes (Weitz &Wensley 2002, 1).

Therefore, strategic marketing seeks to know the current and future needs of our customers, identifying new niche markets, identify potential market segments, assess the potential and interest of these markets, to guide the company to pursue these opportunities and design an action plan to achieve the desired objectives. In this context and motivated because the companies currently operating in a highly competitive market requires, therefore, continuous analysis of the different variables of SWOT, not just our company but also competition in the market.

Generic Strategies

Greggs is the leading bakery retailer in the UK, with over 1,500 retail outlets throughout the country, serving freshly baked products to six million customers each week. Out of the three generic strategies of Michael Porter, Greggs Plc is following the cost leadership strategy. The company is focusing a broad market and is providing products at a much low cost. The company is making sure that it is providing products that are in accordance with the strategy the company has set. The company has chosen this strategy so that it is able to build a mark in the industry (Gary, 2002). The company is able to provide its products at a low cost because of the company's vertical integration. This has helped the company to eliminate the middle men from between and has helped it to reduce costs. This has allowed the company to sell its products at a much lower cost and become the cost leader in the industry.

Supply Chain Management

A moderately novel management procedure that had great momentum in the past decade and generates significant cost reductions by allowing companies greater higher profits and competitiveness. In the new millennium, competition occurs between supply chains rather than between individual companies. The management of the supply chain revolves around the efficient integration of retailers, distributors, manufacturers, and suppliers in this way is achieved substantially reduce costs and at the same time improve customer service levels.

The management of the supply chain covers the following areas: telecommunications, information technology, strategic alliance, purchasing, inventory management, warehousing and network logistics as vital fundamentals in decision making and communication. Companies that want to succeed need to streamline their processes in all areas (Chopra, 2004).

Value Chain Analysis

The Value chain analysis of Greggs Plc shows that the company has done a terrific job in managing its value chain. The value chain of the company helps it to maintain an excellent reputation in the market also helps it to ensure that the company's internal processes are well organized and ...