GREGGS PLC

Greggs Public Limited Company

Greggs Public Limited Company

Introduction

Greggs Public limited company was founded by John Gregg in the 1930s, in the suburban area of New Castle. After the death of John Gregg, Ian Gregg took over the business and changed the family bakery business into the largest bakery retailer in the United Kingdom. (nebusiness, 2012).

Greggs Public limited company is, hence, a United Kingdom based company that is engaged in the retailing of bakery products like sandwiches, savories, and other bakery products. Greggs Public Limited Company operates with more than 1,671 stores within United Kingdom and has a customer base of about six million every week. Greggs PLC has acquired other companies to grow and changed their brand name to Gregg's, and Greggs PLC has also established it's own bakeries. Greggs PLC has also acquired Bakers Oven business. (The Times 100, 2013)

The vision of a business is the view of the organization in the future and that the mission is an expression of the purpose and the reason of existence of the organization. (Craig & Campbell, 2012, p. 27). The mission of Greggs Public Limited Company is that it intends to be the best bakery products retailer and at the same time to achieve it growth related goals ambitiously, and attain unmatched standards in the bakery retailing industry. The reason of existence of Greggs Public Limited Company is that it strives to grow its business keeping in view the needs of it stakeholders. Greggs Public Limited Company has a customer centred approach and strives to provide customers the value that they are willing to pay against the products they purchase.

Greggs Public Limited Company lays immense emphasis on it strategy and follows it consistently. The company's strategy focuses on the employees, strives to improve the lives of it employees and provide them with a compassionate, and supportive work environment. Greggs Public Limited Company ensures that the employees are treated with care and compassion so that they treat the customers with care, which will help Greggs PLC achieve better results and benefit all the stakeholders. Greggs PLC has significantly increased it wages to recruit and retain quality human resource. Greggs PLC has invested in better work facilities for it employees in its shops and has also upgraded the offices. The culture of Greggs Public Limited Company is based on having friendly and cordial relations. Overall mission of Greggs Public limited company emphasizes an enjoyable customer experience, business excellence, challenging and rewarding work environment and working for the welfare and wellbeing of the community in which Greggs PLC operates. (InvesEgate, 2013. p. 4)

The values that are prevailing in the work environment of the organization have an employee and a customer centred orientation. The values encourage enthusiasm, support, openness and honesty, appreciation, justice, deliberation and admiration. (GREGGS, 2013).

PESTLE analysis

Businesses around the world are all subject to risks, both external from the environment as well as internal from within the business. The PESTLE analysis is conducted to evaluate all the macroeconomic factors that might affect the ...