Green Movement and Brands

Green Movement and Brands

Green Movement and Brands

Introduction

Every organisation around the globe is in the constant struggle for attaining and winning a distinct brand identity and recognition for its greater and superior brands. In order to achieve this objective, organisation resorts to numerous tactics, which would not only enable it to win a substantial position in their consumers' minds but will also have a substantial impact while tackling and dealing with the competition.

A highly imperative step is to take a brand to a position where it will be feasible for the organisation to attain the previously mentioned goal. The appropriate and right fashion of building the brand and its identity is the key. Numerous decisions play a pivotal role in proposing the appropriate strategy of brand building. The right decisions and tactics can enable the organisation to build a brand that may successfully triumph the market; however, even one minor mistake or fault can have a deteriorating effects to a substantial level.

However, there are numerous policies, procedures or practices that somehow impede the successful implementation or decision making for the brand. These procedures or practices while are imperative to carryout fair and market oriented practices, yet they somehow conflict with the decision or proposition of the organisation with respect to the brand.

Green Movement

Green movement can undoubtedly be referred to the movement with respect to Environmentalism. The concerns with respect to the environment and its constant deterioration by the mankind have been growing large for quite a long time. Ever since the world and mankind have progressed, numerous developments have taken place, with respect to civilization, technology and facilities that exist around us now. However, all of that has been attained at cost of something really precious and valuable, which is our environment. There exists a significant difference between the world and its atmosphere of the ancient times and our times. In ancient times the civilization had progressed to the level, where their progress was not a threat to their surroundings or the world. However, ever since the developments had started to take place in a technical and proficient manner, the environment started to deteriorate.

As discussed earlier, all these developments and facilities have been attained at the cost of the environment. This term clearly illustrates that ever since mankind had stated to build factories and plants for attaining the manufacturing purposes, the chemicals and other impurities emitted in air have significantly affected the clean environment our ancestors had lived in, centuries ago. Not only are these chemicals and smokes, emitting out from factories and numerous chimneys are effecting the environment but are equally detrimental for the health of the inhabitants of that environment. The deterioration of environment is not solely dependent on the industrial development the mankind has attained; there are other numerous practices which equally play their part in hurting our precious surroundings. The human affect on the ground plays an equal role for the previously mentioned ...