Graphic Design and Techniques

Graphic Design and Techniques

[Name of the Institute]

Graphic Design and Techniques

Introduction

Get a better understanding of the basics of graphic design by studying the elements and principles of graphic design that govern effective design and page layout. Graphic design is the process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication. Designers achieve their goals by utilizing the elements and principles of graphic design. By following each of two learning paths on these concepts of graphic design basics and their application in modern desktop publishing, those with no formal graphic design training can improve their page layout and text compositions. Web design is a relatively new profession compared to other forms of design, due to the youth of our medium. As with any design discipline, there are aspects of the Web design process that are unique to the medium, such as screen resolution, additive color spaces and image compression. But too often these more unique details override our sense of the bigger picture. We focus on the fact that it is Web design and push aside core design concepts—concepts that can that make any project stronger without interfering in the more technical considerations later on.

Taking into account the renewed interest in craft-based media by graphic design teachers and practitioners, this paper explores the way manual and digital tools complement each other in contemporary practice. This technical crossbreeding is worth investigating since it concerns not the mere preservation of old-tech equipment, but the possibility of its updating, personalization and integration into contemporary design practice. Craft-based techniques enter the computer-aided design process redefining their role as playful heuristic tools for visual investigation.

Anthropological concepts of 'bricolage' (Levi-Strauss 1962) and 'imprint' (Didi-Huberman 2008) are the theoretical tools employed to analyse the underlying heuristic pattern that make craft-based techniques so valuable for contemporary graphic design.

Literature Review

Principles of graphic design:

Balance

Symmetrical, radial, formal, and informal ways of arranging elements on a page to achieve visual balance is the focus of this class. Also covers the 'rule of thirds' and other structural elements. Our bodies need a balance of nutrients to keep us healthy but every now and then it's OK to feast on chocolate, ice cream, and an entire supersize bag of potato chips. Balance in design is much the same. For most of our reading our eyes and minds are most comfortable with evenly balanced layouts where the graphics don't overpower the text and the page doesn't seem to tilt to one side or the other.

Proximity

Learn how to arrange elements on the page through proximity -- keeping like items together and creating unity by how close or far apart elements are from each other. Observe a group of people in a room. You can often learn a lot about who is listening intently to another person, which are strangers, or who is ignoring who by how close together they sit or ...