GPS-TO-GO TAKES ON GARMIN

GPS-to-GO Takes on Garmin

Name of the Writer

Name of the Institution

GPS-to-GO Takes on Garmin

Introduction

GPS-to-GO is renowned in developing high-tech GPS systems, generally for retail applications and government, and a subsidiary of Global GPS. The management of GPS-to-Go also penetrates in the consumer market. The vision of managers at GPS-to-Go is to use the knowledge of GPS-to-Go in order to take over the consumer market by providing price premium and rich features of GPS technology. It is comparatively easier for GPS-to-Go because of the parent company Global GPS backing; they can counterfeit competition and can challenge well-established competitors.

Every product or service has a life cycle. The life cycle of a product starts from the launch of a product into the marketplace until it pulled out from the market. During this lifecycle, major changes have been taken place based on the behavior of a product into the market. While, introducing any product the life cycle management of a product is very essential.

Discussion

Analyze the personality and temperament of Joseph Thomas.

Personality refers to the totality of behavioral traits and character attributes of an individual. Temperament is defined as those personality aspects that are usually not learned but are innate. In my view point, in this particular case study in accordance to the actions of Mr. Thomas, it seems that he possesses the temperament and personality trait of a coherent and rational person. Rationals are idea generators and plan strategically. He is also very knowledgeable, intellectual and competent, and typically has high standards in these aspects that is why he continuously strives to meet goals. He has a tremendous need and value for organization and systems, coupled with natural insightfulness that makes him brilliant scientist. The scientist trait is a gift to society as such individuals put ideas into a helpful form for others to chase. On the other hand, it is not at all easy for a rational person to express his internal abstractions, insights and images. Similar with the case of Joseph Thomas, he is deliberate, ambitious, long-range thinker and self-confident. However, sometimes these temperament and personality traits restrict the individual to scientific and engineering pursuits, while a few find enough within the world of business particularly in strategic planning and organizing areas. He also does not like inefficiency and messiness, or anything that is unclear or chaotic. He also value efficiency and clarity and will place huge amounts of time and energy in combination to their insights into structural patterns. Mr. Thomas demonstrates these indications by liking, and the trait of challenge acceptance by launching a new product lines of GPS products into the marketplace and for the Consumer Electronics Show keep the product ready that was going to be held in upcoming two months. One optimistic characteristic of Mr. Thomas of being a rational is the tremendous amount of ability to achieve great things such as the GPS product. Mr. Thomas demonstrates his ability to see things strategically and has a solid picture in his mind, as well as ...