Going Global: Sensational Factors for Penetrating Emerging Markets

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ACKNOWLEDGEMENT

I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as well as guidance they provided without which I would have never been able to do this research.



DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

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Table of contents

ACKNOWLEDGEMENTii

DECLARATIONiii

CHAPTER 01: INTRODUCTION1

Background of the Study1

Problem Statement1

Aims and objectives of the Research2

Research Questions2

Significance of the Research2

CHAPTER 02: LITERATURE REVIEW4

Globalization4

Emerging Markets4

Organizational Success Factors5

CHAPTER 03: RESEARCH METHODOLOGY6

Research Design6

Search Technique7

Advantages of Secondary Research9

Disadvantages of Secondary Research9

REFERENCES10

CHAPTER 01: INTRODUCTION

Background of the Study

One of the most significant qualities of the modern world is that the economic consequences of nations, regions, and even individual communities are fundamentally interrelated (Venaik, 2005, 655). Globalization must be viewed within a system context. This process has been accentuated by the rapid and widespread implementation of new technologies, particularly in the area of information technology and communications. Globalization has had a profound effect on both location-specific advantages and corporate-ownership advantages.

Problem Statement

The process of globalization has not affected all countries in the same way. The nature and content of MNC activity have undergone marked shifts as their own specific intangible assets, particularly intellectual capital, have become more mobile; and national governments now increasingly compete with each other to attract this beneficial and mobile investment (Skulmoski, 2007, 13). Some nations have been able to leverage the significant advantage by attracting more Foreign Direct Investment (FDI), whereas others have fallen significantly behind. Thus, the process of globalization and the attraction of foreign direct investments have had an acute effect on emerging economies by having a significant impact on the means of production.

Aims and objectives of the Research

Before starting on the course of the research, a researcher has to decide upon the aims and objectives of the research study, which would help the researcher in conducting the research. The aims and objectives act like a guide for the researcher through which the researcher can deduce research questions. The aims and objectives of this research study are as follows.

To identify the sensational factors for penetrating emerging markets

Discuss hoe success measured in emerging markets

To identify the factors that lead to failure in emerging markets

Research Questions

The research questions act like a guiding tool for a researcher in the duration of a research. A researcher devises the research questions from the aims and objectives of the research and; therefore, in the end, it helps the researcher in meeting its aims and objectives of the research. The guiding research questions of this research study are defined below.

What are the sensational factors for penetrating emerging markets?

How is success measured in emerging markets?

What are the factors that lead to failure in EM?

Significance of the ...