FRESH FOOD CATERING



Fresh Food Catering



Fresh Food Catering Company

Business Plan

Introduction

Fresh Food Catering offers creative, colorful, and delicious traditional foods. Fresh Food Catering offers menu with mouth watering food options, providing the best taste of fresh food. Our chef's have skills to develop creative new catering options. Fresh Food Catering benefits from the chef's advanced skills, industry insight, and a great market opportunity.

Fresh Food Catering will serve parties of 50-500 people with hygienic and fresh food menu.  Fresh Food Catering will offer a large menu range from traditional favorites to creative inventions.  All of the food and drinks will be served by waiters, we also provide entertainment services for children example jumping castle etc.

Objectives

The objectives of Fresh Food Catering operation include:

To create a service-based company whose primary goal is to exceed customer's expectations.

To increase the number of client's served annually.

To provide customers with quality food at a suitable price.

Mission

Fresh Food Catering's company mission is to provide the customer with the fresh and tasty food.  We exist to attract and maintain more loyal customers. Our services will exceed the expectations of our customers, and we provide our customers with healthy and tasty food.

Unique selling proposition (USP)

Fresh Food Catering's company's USP or competitive edge is its attention to servicing customers a quality food and better services at a acceptable price. The company's customer attention differentiates the Fresh Food Catering's company from the other catering service providers.  The consequence of market demand is a decreased pressure to accommodate customers.

Fresh Food Catering Company's other competitive edge is their extra entertainment services that they offer for the kids. Traditional food menu with different kinds of tasty and colorful food is also a specialty of Fresh Food Catering's company (Hayes, 2002). 

Target Market

The target market of Fresh Food Catering's company covers a large area of diverse and densely populated groups it covers almost all age group of people.

Industry Analysis

The food business in United States is a developing with the passage of time. As the consumers are spending about billions on food, the eating out trend of young consumers is also increasing day by day.

Company summary

The company is providing traditional food to the consumers, apart from proving fresh and quality tasty food, the company also provides decoration services along with the entertainment services for kids.

Investigation#1

Market Researchmarket research requires two types of research includes:

Primary Research

Secondary Research

Primary Research

Primary research is research that you conduct yourself. It is the original researches where you design the questionnaires develop the research study, collect the data, analyze it, and accordingly draw conclusions.

Secondary Research

Secondary research means is collect information that already exists. These types of data include demographic information like how many people live in a certain area etc. you can also get information from different websites of other different companies.

Focus groups

To conduct an interview with a target audience based on their demographics, the interview will include the list of questions that will be asked to the customers.

Interviews

An interview is a useful tool which is used to communicate ...