INDIAN CULTURE ASSIGNMENT

Indian Culture

Indian Culture

Executive Summary

“Khaana Khao” will be the brand of this new Indian cuisine specialist restaurant will operate dining in, authentic Indian culture a single unit, medium-size restaurant serving healthy, contemporary Indian and subcontinent speciality food.

Projections and plans

If the business is meeting its projections by month nine, There will be efforts for a second location The five-year goal is to have 3 restaurants within Britain.Industry Analysis

Although the restaurant industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth. More and more people have less time, resources, and ability to cook for themselves. Trends are very important and “Khaana Khao” is well positioned for the current interest in lighter, healthier foods at moderate to low prices.

The Restaurant Industry Today

The food service business is the fourth largest industry in the country. It accounts for over £ 175 billion annually in sales.

The independent restaurant accounts for 15% of that total. The average citizen in Britain spends 15% of his/her income on meals away from home. This number has been increasing for the past seven years. There are 300 new restaurants opening every month and over 100 more needed to keep pace with increasing demand. Future Trends & Strategic Opportunities

The predicated growth trend is very positive both in short and long-term projections.

Products & Related Services

“Khaana Khao” Restaurant will be offering a menu of food and beverages with a distinctive image. There will be three ways to purchase these products; table service at the restaurant, take-out from the restaurant, and delivery to home or office. Production

Food production and assembly will take place in the kitchen of the restaurant. Fresh vegetables, meat and dairy products will be used to crate most of the dishes from scratch. The chef will exercise strict standards of sanitation, quality production, and presentation or packaging over the kitchen and service staff. Service

There will be three ways a customer can purchase food. They may sit down at one of the 54 seats in the dining room and get full service from a waitperson. A separate take-out counter will service those who wish to pick up their food. Most take-out food will be prepared to order with orders coming from either the telephone or fax. Delivery (an indirect form of take-out) will be available at certain times and to a limited area. Future Opportunities

There is a market segment that prefers to eat this type of cooking at home although they do not have the time to cook. There are already caterers and even mail order companies that provide individuals and families with up to a month's supply of pre-prepared meals.

The Target Market

The market for “Khaana Khao” products covers a large area of diverse and densely populated groups. Although it will be located in London urban setting, it is an area where people travel to eat out and one that is also frequented by tourists. It is also an area known for and catering ...