FRANCHISE MANAGEMENT STRATEGIES

Franchise Management Strategies - Malthurst Retail LTD

Franchise Management Strategies- Malthurst Retail LTD

The proposed research will be based on the concept of franchise management strategies in a holistic context. The research methodology that will be use in this proposal is a case study approach. A case of Malthurst Retail LTD company will be use for this proposal.

The research question for the proposed study:

Discuss the strategies adopted by different companies regarding the Franchise Management ?

What are the Franchise Management Strategies adopted by Malthurst Retail LTD?

The case study method has always been an integral tool in the investigation of social science phenomena, being of particular value when the number of observations, or cases studied, is limited in number, restricting the utility of statistical approaches. However, for some time the individual case study approach had been supplanted by large-N, data-intensive quantitative methods as the preferred technique for empirical studies.

More recently, the case study has seen a revival of interest by social scientists as part of a multimethod, holistic approach that includes formal, qualitative, and quantitative methods. Indeed, each major methodological approach plays an important role in the research cycle, with the qualitative application of the case study enlightening the inductive aspect of theory development through the identification of alternate causal explanations, new variables, or complex interactions of variables. Fundamentally, case studies allow one to go beyond often simplistic quantitative analysis and develop contextually rich and in-depth pictures of the phenomena being observed.

By itself, a case study is the history of an event, be it of short or long duration—a civil protest movement, for example, or the evolutionary process from colonial rule toward stable democracy. As such, a case study identifies the expected, predictable aspects of an event, while ideally it also captures additional but less quantifiable detail, such as the cultural context, ...