[Fast food and Coffee shop restaurant's importance in the UK]

by

Table of contents

CHAPTER 1: INTRODUCTIONIII

Backgroundiii

Problem statementiii

Purposeiv

Aims and objectivesiv

Significance of the studyiv

Research questionsv

CHAPTER 2: LITERATURE REVIEWVI

Theoretical Frameworkvi

CHAPTER 3: METHODOLOGYVIII

Research Designviii

Literature Searchviii

Sample/Populationviii

Instrument (Interview/Questionnaire)ix

Data Collection Method/ Procedureix

REFERENCESX

Chapter 1: Introduction

Background

The UK fast food industry has grown rapidly. There are now 1500 fast food restaurants in UK. This study investigated the connections between consumer values of eating-out and the importance of fast food restaurant attributes in UK. Using a questionnaire, 279 fast food restaurant patrons were surveyed. The outcomes displayed that consumer values of eating-out divided into two factors; hedonic and utilitarian. The hedonic value of eating-out had affirmative association with taste, fast service, cleanliness, food taste, worker consideration, and amenities, the utilitarian worth cantered on sensible cost, fast service, and promotional incentives. (Emerson 1990)

Also, the hedonic value more leveraged buying frequency than the utilitarian. This study presents empirical clues displaying that UK consumers choose fast food restaurants more by hedonic, not utilitarian, standards of eating-out. Consequently, fast food restaurant marketers in UK should address hedonic aspects as the most significant components in appealing customers. (Johns 2002)

Problem statement

The problem statement for this study is the customer contentment issue that arises after the inflation period in the UK. The numbers of fast food and coffee shop restaurants have been increasing.



Purpose

The purpose of this study is to identify the issues related to customer satisfaction and the factors that these restaurants have increased after the inflation

Aims and objectives

The aim will be to find the root causes that why food industry is rising even after the inflation period.

How different UK fast food restaurants are catering to customer satisfaction after the inflation.

This will show what still can be done to increase this market and how professionals in this business are catering to high quality and customer satisfaction

Significance of the study

Due to global travel, connection, and newspapers, heritage are converging and the globalizing of markets has directed to a widespread heritage worldwide. The fast food bistro is one usual pattern of global business. As UK is not outstanding in this stream, fast food industry is increasing up quickly in latest years. The total market size of the foodservice industry is approximated to be about $16.2 billion with an yearly development rate of 13%. In UK, the fast food industry has grown rapidly since 1988. (Johns 2002)

There are actually 1500 fast food restaurants throughout the country. Many UK adolescents are evolving progressively more westernized and employees chase larger convenience when eating. Presently, there are four foremost fast-food restaurants chains in UK: Kebab, McDonalds, KFC and Popeye's. Kebab, the British emblem, ranks the first by market share regardless of furious trials by foreign fast food competitors. (Holbrook 2002)

Research questions

What are the factors involved in the boom of coffee shop and fast food restaurant in the UK?

How to cope up with the current inflation scenario?

Is there still any importance of the UK fast food restaurants after the rise in prices?

Chapter 2: Literature Review

Theoretical Framework

There are diverse motivations for eating out; economizing, effectiveness, joy, ...