AMAYA RESTAURANT

Important Attributes In The Amaya Restaurant's Success

CTH: WLC:

A Research Report Submitted In Part Fulfillment of the Requirements of Advanced Diploma in Hotel Management ABSTRACT

Amaya Restaurant is a configuration of strong interaction between employee and consumer. When a restaurant decides to execute in a perfect manner, then every operational fault will be seen as a lost and falling brand asset worth in consumer's mind. Brand can be the most valuable asset of a company. There is no successful brand exists without a faithful and gratified client who in addition valued the brand supervised by the company. A resort truly can deduce its market amount and consumer amount growing rate by their faithful consumer. This definitely gives more superiority than other marketing pursuits such as discount or promotion program. Besides, it's smaller for Amaya to give a best perform to its existing consumer than attempting to get new consumers.

TABLE OF CONTENTS

AMAYA RESTAURANT1

ABSTRACT2

TABLE OF CONTENTS3

INTRODUCTION4

RESEARCH OBJECTIVES5

METHODOLOGY5

QUANTITATIVE RESEARCH6

SAMPLING TECHNIQUE7

METHOD OF DATA COLLECTION7

LIMITATIONS OF THE RESEARCH7

ASSUMPTIONS8

LITERATURE REVIEW:9

GOURMET DECOR AT AMAYA10

THE SIGNIFICANCE OF THIS CLASSIFICATION11

A CONTROVERSIAL SYSTEM11

AMAYA RESTAURANT MANAGEMENT18

METHODOLOGY20

BENEFITS FOR EMPLOYEES IN AMAYA RESTAURANT20

IMPROVEMENT OPPORTUNITIES WITHIN AMAYA RESTAURANT21

THE EMPLOYEE SYSTEM IN AMAYA RESTAURANT24

AMAYA RESTAURANT CUSTOMER RELATIONSHIP MANAGEMENT27

FINDINGS30

CONCLUSION31

REFERENCES33

APPENDIX39

INTRODUCTION

The hotel industry in the country is one of the leading service industries, which each year is given greater importance.

The growth of international relations, increase business contacts with foreign countries in science, culture and technology, expanding international cooperation in all spheres of production determined the large influx of foreign visitors, the various specialists and representatives of the firms (Cook, 2006. pp. 131-54).

The rapid growth of tourism, especially in the last decade, led to considerable development of the hotel industry in the country, increasing the content requirements for hotels and organizations in their service.

Between enterprises of accommodation began to emerge the real competition for the consumer, willing to pay for the services offered for the same service. As a result, gradually began to develop a real hotel market in the country, reports to the economic laws of supply and demand, and competition. There was certain legal and regulatory framework governing the hotel market (Cook, 2005. pp.2-12).

Traced positive changes: increased number of hotels and other lodging company, the better change their appearance. Market relations demanded the appearance of different hotels that can take the appropriate price niches and meet the unsatisfactory demand of the population.

The problem of the formation and development of quality hotel services in our country is practically not been studied until the early 90's. Researchers have turned their attention to the topic in the transition to a market economy, with the beginning of intensive growth of hotel industry in the country (Chernin, 2001. pp.17-29).

RESEARCH OBJECTIVES

The objective of this research is to identify the important attributes in the Amaya restaurant's success.

Influence on consumer's decision making and consumer's perception of the leading restaurants' performance.

METHODOLOGY

This study is based on the quantitative research methodology.

QUANTITATIVE RESEARCH

Quantitative research is research involving the use of structured questions where the response options have been predetermined and a large number of ...