Factors Affecting the Use of Bank Payment Cards In Ho Chi Minh City

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ACKNOWLEDGEMENT

I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as well as guidance they provided without which I would have never been able to do this research.



DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

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ABSTRACT

The objective of this study is to analyze the factors affecting the use of bank payment cards in Ho Chi Minh City in Vietnam. In this study we will analyze the impact of different factors on the usage of payment cards in the Ho Chi Minh City. This study starts with the brief introduction of payment cards and their users, then it discuss the concept of product life cycle and describe the customer's perception about payment cards in Vietnam. In the literature review, concept of customer's satisfaction and customer relationship management is discussed. After the discussion of key revenue streams and key cost categories of payment card, impact of payments on liquidity, transaction risk and systemic risk will be discussed. In order to address the research problem and answer the research questions, a mixed method approach will be used. This study aim is to explore participants' views regarding the use of payment cards. The proposed study will employ an exploratory mixed method. This perspective reflects the purpose of the study and the research questions, which are the driving forces behind all methodological choices. Payment cards have positive impact on the banking profitability. This study leads to the conclusion that, payment cards industry is a promising industry and the increasing number of payment cards will lead to an increase in the banking profitability in Vietnam and banks should expand the issuance of plastic cards and extend the electronic delivery channels in order to expand the market of cards inside Vietnam.

Table of Contents

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 01: INTRODUCTION1

Background of the Study1

Research Background1

Purpose for Undertaking the Research2

Rationale for the Chosen Topic2

Statement of the Problem3

Research Questions3

Research Aim and Objective4

Significance of the Study4

Structure of the Dissertation5

CHAPTER 02: LITERATURE REVIEW6

Payment Cards6

Types of Payment Cards7

Issuer Bank9

Key Functions of the issuers:9

Cardholder10

Merchants11

Acquirer Bank11

Key Functions of the Acquirers11

International Authorities12

Payment Card Cycle / Product life cycle12

Customer's Perception about Payment Cards13

Customer's Satisfaction13

Customer Relationship Management14

Authorization14

Clearing and Settlement15

Card Strategy15

Key Revenue Streams16

Key Cost Categories17

Electronic Payment Cards and Related Studies17

Impact of Electronic Payments on Transaction risk20

Impact of Electronic Payments on Systemic risk21

Competitiveness of Payment Cards22

Cost of a Payment System23

Performance to Electronic Payment Cards24

The National Income Theory26

System Thinking26

Conceptual Framework28

Advantages and disadvantages of Using Payment cards30

CHAPTER 03: METHODOLOGY32

Overview of Qualitative and Quantitative Research Approaches32

Overview of the Mixed Method Research Approach33

Justification for the Chosen Methodology34

Research Method and Design Appropriateness34

Benefits and Disadvantages of Mixed Method35

Informed Consent36

Confidentiality37

Validity37

Reliability38

Data Analysis39

CHAPTER 04: ANALYSIS OF FINIDNGS40

CHAPTER 05: DISCUSSION AND ...