FACEBOOK

Facebook

Facebook

This paper is being written in response to Poynter's article, regarding the utility of Facebook as a social network to be used as a communication tool with the customers.

It is a fact that Facebook has drastically affected and changed the communication paradigm in today's business world and has provided a coherent platform to the large business organizations to communicate with their potential customers without any barrier.

According to Poynter, (2008), most of the organizations that have been engaged in the production of branded products are using Facebook as their primary tool for communication, thus attracting unprecedented number of online customers as ...