Evaluation and Analysis of Strategic and Personnel Management in Asiatrans

By

ACKNOWLEDGEMENT

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

DECLARATION

I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

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TABLE OF CONTENTS

ACKNOWLEDGEMENTii

DECLARATIONiii

CHAPTER 1: INTRODUCTIONv

Background of Asiatrans Vietnamv

Objectivesix

Problem Statementix

Significance of the Research Studyix

Rationale of the Research Studyxi

Research Questionsxii

CHAPTER 2: LITERATURE REVIEWxiii

Organizational Strategiesxiii

Personnel Management Policiesxiv

Effective Personnel Managementxix

Peoples' Influence on Effective Performancexix

Feedback and Positive Change in Leader Behaviourxx

Situational Analysisxxi

Organizational Approach to Managing Peoplexxii

Relative Priority of Peoplexxii

HR Strategy in the Organizationxxii

Conflicts in Strategic Contextxxiii

Defining Organizational Performancexxiv

Performance Metricsxxv

CHAPTER 1: INTRODUCTION

Background of Asiatrans Vietnam

Asiatrans Vietnam is a big shipping company, it was establish in 2003. Since Asiatrans start operating, company has only 5 people and now they are 20 people. Asiatrans Vietnam has been growing quickly and proudly become a prestigious Vietnam shipping company. The flexibility and quality of its work, together with the reliability and speed of its services have brought the Company to where it is today. At Asiatrans Vietnam, they are committed to enhancing these factors in order to make their services the best of the best available.Asiatrans's nation-wide offices and reliable worldwide agency network enable close relationships with their customers and port-orientations, and help them to satisfy the demand of businesses and partners speedily and perfectly. Beyond that, their memberships in professional associations help us greatly to reach a premium position in the shipping industry.

Asiatrans Company has following services:

Freight Forwarding

Customer clearing

Inland trucking

Express Service

Shipping Agency

Vietnam has been changing to a market-oriented economy over the past eighteen years, and there is growing recognition of SMFs' importance in the transitional economy. Consequently, the Government has introduced numerous policies in order to support this important business sector. The Asia Transport Ltd is chosen as it is one of the successful companies in the maritime in Vietnam with range of service such as freight forwarding, customer clearing, inland trucking, express service and shipping agency. After nine years in operation, Asia Transport Ltd has proved itself to be efficiently managed despite serious problems caused by ASEAN economic recession. DaNang is the main market of Asiatrans Company; this is a potential market in Vietnam about shipping. On the other hand, company has some issues such as customer resource not too much, many competitors; price is higher than other companies and quality service is not good. Moreover, personnel management is an important reason that company has to attention. Because director is also the owner of company, he is person who decided policy and operation of company. Hence some salary and reward policy need to examine and use it more effectively. From above reasons, I have decided to implement this proposal to help company can develop from the small company to big company in ...