ENTERPRISE SOCIAL NETWORKS

Enterprise Social Networks



Table of Contents

Executive Summary1

Introduction1

Discussion3

Review of Literature and Practice3

The Social Network3

The Social Networks and Media5

Nature of Social Networks: Features and Design5

Tool and Application Assessment6

Visibility7

Findability8

Findability in Search Engines8

Found in Social Networks9

Purpose and Activities9

Relevance to Sector10

Impact Analysis12

Conclusion and Recommendation13

Work with the Blogosphere13

Custom Activity14

Reputation Management14

Issues and Challenges14

References16

Enterprise Social Networks

Executive Summary

An organization has hired an external consultant for the promotion of its gaming sector by using the social media. In this way, the organization aims to develop a strong relationship with its stakeholder through effective communication strategy. Social media is an essential part of businesses, which helps in reaching millions of customers across the world. The company can use social media networks such as facebook, Twitter, Youtube and so forth for an effective social media campaign. Moreover, the company can use blogosphere, custom activities, and reputation management as part of its social media campaign.

Introduction

The organization under study has hired the services of an external consultant for its gaming sector to use the social media and social networks to interact with all or some of its stakeholders, such as customers/clients, suppliers and other parties. As a result, the report will look into the opportunities and benefits of using social media campaigns to improve the reputation of the company along with the promotion of the company's gaming brands. In addition, the strategic move will also involve recommendation and challenges for the concern of the company.

Communication is extremely important for a company as the business itself, because if the target audience does not know about the company, then it will be difficult to sell the product. Therefore, social network act as a communication tools for both external and internal purpose, which strengthens the SEO campaign of the company. The concept of "social media" combines different types of online resources for sharing information messages between users. The social media are social networks, blogs, microblogs, video hosting (Youtube), and other resources, characterized by the presence of user communities and their interaction around a defined content.

Social media enable companies to build lasting relationships with their customers, build customer loyalty, manage company's reputation, increase sales and solve a number of other issues in business development. Social Media campaign is a complex of measures on the use of social media as a channel to promote companies and solving other business problems. Social networks can influence target audience by choosing the website where the audience is mostly represented by the most appropriate means of communication. Social Media Marketing includes a variety of methods. The most popular of them is to build brand communities (creation of offices of the company in social media), work with the blogosphere, reputation management, and personal branding.

The concept of brand communities is not new. Consumers meet each other at different places such as clubs and talk about a number of subjects. With the development of social networks, such communities have moved to an online environment, namely in social networks. Brand loyalists often gather in virtual groups, talk about their common interests, discuss advantages and ...