Effective Interpersonal Communication

Effective Interpersonal Communication

Introduction

Effective Interpersonal Communication in marketing and innovation related task is embedded in every aspect of becoming and of continuing to be a organization - has not been adequately highlighted in the organizational literature (Daft & Huber, 1987). This article emphasizes that organizations can be developed through enriched relationships that are created and enabled through communication.

Background

In a dynamic, changing environment, communication becomes critical for organizational learning and creating what Senge (1990) refers to as the five disciplines discussed later in this paper. Many definitions are found in the literature for internal and external communication in organizations. The ...