E-MARKETING

E-Marketing

E-Marketing

Website Design Success - Well or Poorly: How important is website design? Professional website should appeal to the client or customers. A poorly designed website will cost you deals, sales or money. An attractive or good-looking website that obtains no traffic (hits) and makes no money might is the same as a poor website. Good design allows the website designer to bond with the audience without them even realizing it. The fundamental nature of good web site design is to deliver your company or business point in a proportionate and delicate fashion within the construction set out by your company needs.

“Having a website is a great way for your business to connect with new customers. Unfortunately while building a website has brought instant success for some businesses, it has the potential to be an absolute disaster for others. Poor website design is often the primary reason for a website's failure. This is because it fails to engage the user”, (Melbourne IT).

What Visitors Really Look At: Visitors first evaluate a site's overall design, including its use of multimedia. Beau Brendler, director of Consumer Web Watch noted: "While consumers say they judge on substance, these studies demonstrate that consumers judge on aesthetics, and get distracted by bells and whistles." So, after spending all this time developing great, valuable content that visitors can't find anywhere else on the Web, does this mean nothing matters but a cool color scheme and fancy flash animation? Fortunately, it doesn't. The Stanford study noted specifically that while a site's design is the first indicator of quality, it isn't the only one: ".the visual design may be the first test of a site's credibility. If it fails on this criterion, Web users are likely to abandon the site and seek other sources of information and services." (P-44 Technologies, LLC)Data or Information. The data or information for the website design is essential, but some web designers forget what the visitors, or customers want. This data or information should be clearly understood by the viewers. Furthermore the deliver should be delightful to the eyes, have and easy or comprehensible layout and understandable navigation. The navigation design possibly will convince visitors to continuing looking at the website, and not get panic about visiting the website.

Navigation, Images & Logo: Navigation tabs, menus, on the right, left hand corners or top and even the bottom of the page allows the users to get the information from the website on a quicker basics. Research has shown that the website will fit many of the viewers do move on to other pages without see the same information again and again unless they want too, due to more than one navigation menu. The viewer always has the right to get back to the homepage of the website.

In the global market in which some businesses operate, the uses of a website can open doors for increased profitability. When an organization operates through use of a website, consumers can access information provided by the organization at ...