DIVERSITY

The Need for Diversity in the Board Room at Under Armour



ABSTRACT

In this essay, we will be discussing the diversity in board room and the ways to manage it effectively. For this purpose, we have selected Under Armour, a company and the project is to start an office for managing diversity in the organization. Further, we have analyzed the company with its competitor Nike, which has the greatest market share than other companies in the industry. Also, we have prepared a questionnaire that will be used to analyze our idea of starting an office for managing diversity. In addition, we will be analyzing the financial projections that are required for the implementation of the proposed project.

Table of Contents

ABSTRACTii

INTRODUCTION1

I. Introduction to the topic1

II. The Thesis2

III. Explanation of the Nature of Topic3

IV. Background Research And / or Review Of Literature.3

Diversity3

Significance of Board Room Diversity4

Diversity in the Workplace5

V. Primary Research Questions6

BODY8

I. Comparison Between Under Armour and Nike8

Comparative Strengths8

Market Value8

Diversity at Nike8

Nike Boardroom Diversity9

Size of Board of Directors9

How Nike Has a Larger Share of Diverse Markets9

Diverse Market Segmentation10

SWOT Analysis of Nike10

Extent of Diversity at Under Armour12

Diversification in the Developing Countries12

SWOT Analysis Of Under Armour12

What should Under Armour do?13

II. Discussion of Research Problem14

III. Previous Research14

Diversity Administration in North American15

Women in the Board Room16

Demographic Changes Will Affect the Recruitment of Staff16

IV. Justifcation of the Thesis17

FINANCIAL CONSIDERATIONS19

I. Explain the financial impact of your project or cost to society of issue area.19

II. Provide Budget Analysis, Revenue Projections And / or Budget Spreadsheets.19

III. Provide Return on Investment or Objective21

COMMUNICATION/NEW MEDIA23

I. Project and Demands of New Media23

II. Uses of New Media23

III. Intended Components of New Media Strategy23

IV. Limitations of New Media Strategy23

CONCLUSION25

I. Summary25

How to Communicate Effectively In a Diversified Workplace25

Suggestions for Bringing Women Directors in Board Room26

II. Recount the most relevant evidence.28

III. Restate the thesis, boldly and authoritatively.29

V. Offer suggestions for future research/projects.29

VI. Conclude the discussion effectively.30

References31

APPENDIX33

Projected Income Statement33

Projected Balance Sheet35

Projected Cash Flow Statement36

The Need for Diversity in the Board Room at Under Armour

INTRODUCTION

I. Introduction to the topic

There is intense interest and debate over board diversity, spurred in part by regulatory measures now underway in several countries. Regulators have begun promoting board diversity for societal and good-citizenship reasons (e.g., equal opportunity, equity, inclusiveness and recognition of systemic barriers to designated groups), and in the belief that diverse boards may produce more effective decision-making and mitigate group-think within boardrooms in the aftermath of the global financial crisis.

The research will be based on the thesis statement that focuses on the diversity in the board room for Under Armour in order to remain competitive while operating in global markets.

The issue that has been identified is that companies are paying much attention to the diversity in board room because of which they are ganining advantage in international markets. Therefore, Under Armour will also have to consider this area before heading towards international markers with a competitive edge over competitors such as Nike. In addition, our paper will also look into this area of study that Under Armour must set up an office for ...