DEFINING MARKETING

Defining Marketing

Defining Marketing

Marketing

According to the American Marketing Association (2007)? marketing is defined as a set of institutions? and processes for creating? communicating? delivering? and exchanging offerings that have value for customers? clients? partners? and society at large. (AMA? 2007)

As stated by Kotler (1997)? marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. (Kotler 1997)

My personal definition is one that relates marketing to society's way of promoting spending on particular products. Marketing more often than not targets specific consumer populations whch actually ...