DEFINING COMMUNICATION PLAN

Defining Communication Plan

Defining Communication Plan

1. Concerns for the Marketing Director of Consumer Products?

There are many ways that my promotional campaign could have been more effective in meeting business aims and objectives e.g. before planning my campaign Marketing Director of Consumer Products should have firstly researched on relevant companies to get a clear idea of where they stand in the market place and what would I need to do in order to be competitive and ways in how I can steal their customers by being unique and becoming the market leader. This would have been very effective and would guarantee that I meet all my aims and objectives such as to increase market share.



2.Which of the proposed approaches would you support? Which ones would you not support?

The other thing Marketing Director of Consumer Products could have done in order to be effective is to advertise on television as I had enough money but not much time to prepare a professional T.V. ad using a professional ad agency. This would then meet my aims and objectives criteria as one of my business aims is to attract national audience and by advertising on television I am bound to attract many more customers and meet all my aims and objectives and become a successful company. The other thing that Marketing Director could have mentioned is to show my long term plans as a business e.g. where does this company stands after 5 years or to which countries I'm planning to expand to. This shows that we are a strong company, very well organised and most importantly know what we are doing and aiming at.

Furthermore, one of the other things that Marketing Director of Consumer Products thought that my campaign lacked was the use of promotional items. This could have been very ...