Customer Service Satisfaction Plan

Customer Service Satisfaction Plan

Part 01: Apple Inc.

Apple Inc. is an American multinational corporation which market and design computers and its software (Fortune Magazine 2010). Apple Inc. was established in the year 1976 in Cupertino California. Though, Apple Inc. designs several kinds of computers hardware accessories but Macintosh, iPhone, iPod are its most famous brands.

Outline

This section is based on the customer satisfaction strategy of Apple Inc. The paper is based on the following section:

Vision Statement

Customers

Customer service mission

Customer Service Standards

Commitment

Actions

Vision Statement

Apple's vision is:

We can help to understand many organizational decisions taken at the company's history (Grady 2009). Changing the world by improving the potential of individuals through technology

Customers

Satisfied customers are the best advertisement that can a company have. The customers who consumed our product experienced the same positive influence in the decision to other potential customers.

Customer service mission

Entire organization focuses on value delivery and a quick feedback regarding the value.

Customer Service Standards

Apple offers its customers a plethora of services to meet every need. Views collected from the network, the service as well as extended, seems to be very effective.

Commitment

The Apple Store needs to meet a simple strategy. That is to promote the image of Apple's potential customers, enhancing brand image to users, also provide a different medium that FNAC and Darty in the area. The Apple Store for potential customers meet the following requirements: they can find the Apple world, touch the product to be seduced by the atmosphere of the store, Apple has also a way to differentiate themselves from other manufacturers as DELL example that sell only through an informal website and said that the customer (especially) as the sole criterion for the purchase price.

Apple Stores has never noticed the chain store of Swatch watches, Gucci or Hermes (Grady 2009). The shops all have the same look, they all sell products whose brand is very strong. Apple forges an identical image.

Actions

The globalization strategy of Apple has been very successful, however, like everything else there are certain areas for improvement (Fortune Magazine 2010). The quality of the product / service is represented by the level of response and performance characteristics of product / service to customer. The analysis of subjective quality of the product or service is marketing transports into a more emotionally and psychologically for the customer. The marketing man regularly takes into account socio-demographic, behavioral (needs change with bids, competition and time), data more emotional and psychological (personal history, environment, experiences.

Finally, the marketing man attempts to understand the motivations and barriers to its customers. These are all subjective components that define the subjective quality of the customer which to assess and judge the quality. The globalization strategy of Apple has been very successful.

Part 02: Wal-mart

Wal-mart is the company where I dream to work with. Wal-Mart Stores (Wal-Mart or 'the company') was established in 1969. In the following year, the company became a publicly-held company and started selling shares over the ...