A lost customer is first a loss of image for your business: we say that a dissatisfied customer speaks to ten people, one satisfied customer at three. It is then a financial loss for the value of current contracts, or similar future compromised because of this dissatisfaction. Finally, it is spending extra time and money to find new customers.
The satisfaction measurement that I have selected is the “Patients who reported that staff always explained about medicines before giving it to them”. The customer satisfaction percentage for this point is only 50% (HHS.gov, 2012).