The impression of a business depends on awareness as to why and how customers behave as they do. Customer behavior can be characterized as the procedures a person takes in obtaining and using products and services and the environmental effects on buying behavior as 9/11. It is significantly important to continuously improve sales and communications skills by keeping in mind the current social situation. A successful business must listen to their customers; and understand their wants and psychological needs. People can simply find new customers and clients from this enormous group, if their presence on ...