MOBILE

Mobile Marketing and Commerce

Mobile Marketing and Commerce

Mobile is on pathway to be the most pervasive newspapers conduit in the world. Over one billion mobile apparatus are traded every year, and ubiquitous consumer usage will shortly make mobile the prime computer display worldwide. Always on and habitually attached - even more than the television and world broad web - the mobile conduit presents emblems with the exclusive proficiency to attach with their consumer like not ever before, construction a significant dialogue of commitment between the emblem and the consumer.

The objectives of this paper are consequently,

1) To recognise the present mind-set of ...