CREDIT SUISSE

Credit Suisse

Credit Suisse

Introduction - Company Snapshot

Credit Suisse Group is an international company providing the financial services all around the world. Credit Suisse was founded in the year1856. The head quarter of the company is situated in Zurich - Switzerland. The company offers its services in three main segments i.e. Private banking, investment banking and asset management. In the segment of private banking, the company offers advice and a wide range of financial solutions to institutional, private and corporate clients. The segment of investment banking offers a variety of financial products and services with an emphasis on flow-based and capital efficient businesses. The division of asset management provides a range of products which includes; alternative investments such as hedge funds, private equity, real estate and credit, and multi-asset class solutions i.e. equities and fixed income products (www.credit-suisse.com).

Credit Suisse Group is an investment bank, whose assets account for 1.1 trillion dollars, making it one of the largest banks in Europe and the world. The Bank ranked first in Switzerland and the fifth worldwide. The story begins with the bank's July 5, 1856; the bank was created to finance industrialization and the construction of railways in Switzerland. The founder of the bank was Alfred Escher, who was president of the first railway in Switzerland. The company has branch offices in more than fifty countries all around the world. Credit Suisse's international service is concentrated in specialized bulk banking, Credit Suisse provides a wide range of services in its proprietary technology, strong capital; unique Swiss careful and neutral characteristics combine to ensure an attractive service. Credit Suisse Group consists of four Banking Department, Insurance Department. Currently, the Credit Suisse Group is one of the world's largest financial group, total assets reached $ 435 billion. In terms of global income, Credit Suisse Group ranks second in the world; in terms of capital base, Credit Suisse Group ranks number 16 in the world. The company has a work force of 63,000 employees, which includes 60% of the people from Switzerland, and rests of the skilled employees are from the whole world. Its parent company, Credit Suisse Group - Switzerland's is the second largest bank, after its long-term competitor, Union Bank of Switzerland (www.credit-suisse.com).

Description

Credit Suisse unveiled its new brand and corporate identity on a global scale. The new brand of Italian apartment with the Group has adjusted its business direction. The new brand interprets of the global business focus, the company tradition, and ambitious goals of the company. The unified brand name emphasized through a single channel to the global. The company's total investment climbed to $ 24.5 billion and the property management for 1.1953 trillion Swiss francs. The industry's performance is on the rapid growth in its number of customers and partners; currently it has become one of the 1.8 billion five stem million Swiss francs of the huge capital of the world famous 50 largest banks (www.nytimes.com).

Since then, the company further evolved into a large financial holding group, the use of ...