Creative Executions for Site Strategy

Creative Executions

Out-of-Home Advertisement Description

Out-of-home advertisement refers to promotional techniques that reach the targeted customer when they are on the go. Out-of-home advertising campaign of Site Strategy would include billboards on busy business streets with manufacturing, retail and wholesale areas nearby.

The advertisement display would be divided into two equal parts from the middle. The left part of the display would show a businessman with a worried expression sitting next to a laptop which shows a scrambled website and a million pop ups. Behind him, all his employees would be running in all directions in panic. The background of this half would be blood red in color showing danger and problem. Next to his laptop would be a huge bill of thousands of dollars paid to XYZ web developer and his smart phone's huge screen clearly showing “Call to XYZ Web Developer - Hanged Up”. In order to show how crucial his condition is, his tie knot would be loosely knit and his face covered with sweat and anxiety. Behind him would be huge digital wall clock showing 1:30 A.M.

The second part of the advertisement i.e. the right side, would show a satisfied businessman sitting next to his laptop that shows a presentation on some business strategy. All his employees would be on their work stations working in peace of mind. The back color of this side of the advertisement would be soothing blue showing calmness and tranquility. Next to his laptop, there would be an economical bill, and on his smart phone's screen, there would be a text message pop-up communicating “Your Website has been recently upgraded - Congratulations, you are in safe hands!” His clothes would exactly reflect the level of his professionalism and his smile would express his satisfaction. The digital clock behind this businessman would ...